03 Aug 2015, 11:05 am
#56
(03 Aug 2015, 10:50 am)Drifter60 Is this not possibly just a promotional bus?
Interesting that this would be the livery - the fact the route now goes into Chester Le Street, means the brand would be a little off message.
The brand itself looks slightly rushed, I would say, the SeeItDoIt seems to blend into the gold background.
The rest of the brand looks okay though, the landmark images is good.
No, this is not a promotional bus. It can be confirmed as the new route branding for services 35 and 36.
The "See it, do it, Sunderland" brand promotes links to Sunderland from locations further afield such as Low Moorsley, Chester-le-Street, Houghton-le-Spring and Boldon, using Sunderland City Council's well-known marketing campaign which advertises the things to see and do in Sunderland. On the photograph; it is clear that Sunderland's architecture (the Wearmouth Bridge) and its educational activities (the Winter Gardens Museum) are being promoted. Services 35 and 36 stop close by both of these places.
I quite like the route branding - in my opinion it's like a slightly toned down version of the "Coast & Country" branding. The branding stands out a lot more than the old "laser" design too, which hopefully will draw more attention to the bus from potential customers! The gold base livery does worry me somewhat though, as it's more or less impossible to colour match this gold paint when a panel has to be replaced due to damage...
(03 Aug 2015, 10:30 am)idiot Someone replied to there tweet saying that's where the comfy buses off the 2 gone!
"See it, do it, Sunderland" isn't for service 61 (where the majority of these vehicles were re-allocated) - they're still silver but the brand is yet to be unveiled!
At least they managed to identify a Mercedes Citaro, eh? Bus enthusiast in the making!
