18 Dec 2015, 7:56 pm
#290
(18 Dec 2015, 7:47 pm)Andreos1 Naming a brand, to suit a small proportion of its customer base (enthusiasts), isn't going to make much business sense.
Nicked this from wiki, but basic marketing rules, like the following:
A key ingredient in launching a successful company is the selection of its name. Product names that are considered generally sound have several qualities in common.
They strategically distinguish the product from its competitors by conveying its unique positioning
They hold appeal for the product’s target audience
They imply or evoke a salient brand attribute, quality or benefit.
They are available for legal protection and "trademark".
They allow companies to bond with their customers to create loyalty.
They have a symbolic association that fortifies the image of a company or a product to the consumers.
They help motivate customers to buy the product.
They can be legally acquired and developed
https://en.m.wikipedia.org/wiki/Product_naming
In the case of Venture, Diamond and OK - then they tick a number of those boxes.
Would a brand new brand tick as many?
The FAB 56, Red Arrows, Angel just name a few?
All of them do well without them being a previous company in the NE?
I know what you're saying, don't get me wrong but i'm trying to get my point across but i can't explain it, if you know what i mean.
Ooo Friend, Bus Friend.
