17 Nov 2016, 7:11 pm
#382
(17 Nov 2016, 7:06 pm)mb134 It seems a bit pointless though, does it not? At some point, you'd think in the foreseeable future, that bus will have to get the old logo removed and the new one applied, where it could have just had the new logo applied on repainting.
As with most things - although it mightn't be clear to enthusiasts looking in, there will be a reason for it.
A re-brand of the corporate identity (livery, logo, etc) will take a long time, for a company the size of Go North East, given the amount of different things the old logo was used on. The transition won't be an overnight job - and it's not as simple as a 'purge' of everything with the old logo on it.
Who, other than bus enthusiasts, is going to know that the old logo has been used on recent repaints? Would a customer know? I doubt it! Yes, in time, all old logos will be replaced with the new logo, but again, that sort of project takes a long time to plan and implement.
