(28 Jan 2017, 5:02 am)omnicity4659 I like the idea of branding on the existing corporate livery, but just as long as it's not branding for the sake of branding, advertising a bus route with no on-board features for example.
What bugs me is use of contravision, yes, the route number has to stand out but does it really need to be plastered on the side windows?
Also, noticed a few people complaining about it being bland. Nobody ever complained about the bland subbranding which Arriva use placed on top of the existing Interurban livery...
(28 Jan 2017, 5:02 am)omnicity4659 I like the idea of branding on the existing corporate livery, but just as long as it's not branding for the sake of branding, advertising a bus route with no on-board features for example.
What bugs me is use of contravision, yes, the route number has to stand out but does it really need to be plastered on the side windows?
Also, noticed a few people complaining about it being bland. Nobody ever complained about the bland subbranding which Arriva use placed on top of the existing Interurban livery...
I doubt the colour of a bus actually encourages use. Isn't usage down?
Price and scheduling is probably the biggest driver.
Pretty colours and catching schemes are not not going to drive passengers and bus companies are not solely operating for the benefit of enthusiast whims. The majority of passengers simply look at the number. The huge amounts of regular subsititues of substandard dirty omindekkas and B7s doesn't seem to damage the 21
However when it comes to flagship, they are flagship because they are in dense population areas with high demand,. Absolutely nothing to do with marketing or brands.
(28 Jan 2017, 7:29 pm)Ambassador I doubt the colour of a bus actually encourages use. Isn't usage down?
Price and scheduling is probably the biggest driver.
Pretty colours and catching schemes are not not going to drive passengers and bus companies are not solely operating for the benefit of enthusiast whims. The majority of passengers simply look at the number. The huge amounts of regular subsititues of substandard dirty omindekkas and B7s doesn't seem to damage the 21
However when it comes to flagship, they are flagship because they are in dense population areas with high demand,. Absolutely nothing to do with marketing or brands.
(28 Jan 2017, 7:29 pm)Ambassador I doubt the colour of a bus actually encourages use. Isn't usage down?
Price and scheduling is probably the biggest driver.
Pretty colours and catching schemes are not not going to drive passengers and bus companies are not solely operating for the benefit of enthusiast whims. The majority of passengers simply look at the number. The huge amounts of regular subsititues of substandard dirty omindekkas and B7s doesn't seem to damage the 21
However when it comes to flagship, they are flagship because they are in dense population areas with high demand,. Absolutely nothing to do with marketing or brands.
It depends what you're targeting. Retaining your existing customers is equally as important as growing your business. Passenger numbers are still in decline, so you can't knock companies for trying new things.
With those using ENCTS passes, it's simply a case of first bus that comes along. On competed routes, it's clearly about price and then frequency, above anything else. But what's to stop fare paying customers to choose the car instead?
I personally couldn't care less how eye catching they think a multi coloured bus is, as I'd rather just have a comfortable seat and WiFi. I'll get the former in a car, but WiFi is a selling point for me to use the bus over the car.
(28 Jan 2017, 9:10 pm)Andreos1 I thought branding a product, describing its features and benefits were all part of a strategy to encourage growth?
Ronseal might as well get rid of their catchy slogans, colourful packaging and have people write on the tin with a felt-tip pen...
http://www.busandcoach.com/news/articles...-branding/
There's a quote here from Martin Harris from way back when they started it all off.
(28 Jan 2017, 9:10 pm)Andreos1 I thought branding a product, describing its features and benefits were all part of a strategy to encourage growth?
Ronseal might as well get rid of their catchy slogans, colourful packaging and have people write on the tin with a felt-tip pen...
http://www.busandcoach.com/news/articles...-branding/
There's a quote here from Martin Harris from way back when they started it all off.
(28 Jan 2017, 10:50 pm)Ambassador To be fair, that article is from 2006, It's a very different world and a different market. You can't compare buses to a brand as such. In most cases passengers are using it through necessity over choice.
Stagecoach have a very laissez faire approach to branding and do rather well because their business plan works, strong competitive pricing, good rolling investment and strong customer service.
Take Chester le street into Newcastle
The train. Quick, reliable and into the centre £868 a year.
The 21 or X21. Slower, not reliable and potentially a B7 = £996
Nb this is based on commuting and on assumption commuter uses transport only to work (which I and most folk I work with who use buses do)
(28 Jan 2017, 10:50 pm)Ambassador To be fair, that article is from 2006, It's a very different world and a different market. You can't compare buses to a brand as such. In most cases passengers are using it through necessity over choice.
Stagecoach have a very laissez faire approach to branding and do rather well because their business plan works, strong competitive pricing, good rolling investment and strong customer service.
Take Chester le street into Newcastle
The train. Quick, reliable and into the centre £868 a year.
The 21 or X21. Slower, not reliable and potentially a B7 = £996
Nb this is based on commuting and on assumption commuter uses transport only to work (which I and most folk I work with who use buses do)
(28 Jan 2017, 10:50 pm)Ambassador To be fair, that article is from 2006, It's a very different world and a different market. You can't compare buses to a brand as such. In most cases passengers are using it through necessity over choice.
Stagecoach have a very laissez faire approach to branding and do rather well because their business plan works, strong competitive pricing, good rolling investment and strong customer service.
Take Chester le street into Newcastle
The train. Quick, reliable and into the centre £868 a year.
The 21 or X21. Slower, not reliable and potentially a B7 = £996
Nb this is based on commuting and on assumption commuter uses transport only to work (which I and most folk I work with who use buses do)
(28 Jan 2017, 10:50 pm)Ambassador To be fair, that article is from 2006, It's a very different world and a different market. You can't compare buses to a brand as such. In most cases passengers are using it through necessity over choice.
Stagecoach have a very laissez faire approach to branding and do rather well because their business plan works, strong competitive pricing, good rolling investment and strong customer service.
Take Chester le street into Newcastle
The train. Quick, reliable and into the centre £868 a year.
The 21 or X21. Slower, not reliable and potentially a B7 = £996
Nb this is based on commuting and on assumption commuter uses transport only to work (which I and most folk I work with who use buses do)
(28 Jan 2017, 11:54 pm)BusLoverMum Also based on an assumption that the train leaves from walking distance from your house!The frequency of 21/X21 is huge. If you miss one, you wait like 7 minutes max for another one. If you miss the train, it's an extra hour.
And that the hourly train turns up.
(28 Jan 2017, 11:54 pm)BusLoverMum Also based on an assumption that the train leaves from walking distance from your house!The frequency of 21/X21 is huge. If you miss one, you wait like 7 minutes max for another one. If you miss the train, it's an extra hour.
And that the hourly train turns up.
(28 Jan 2017, 11:13 pm)JP6004 £907.40 if u buy angel week tickets.
Also the original reason for branding was I think Chris moyes said it's easier to spot the colour of the bus rather than the number. Imagine if eldon square was packed with blue and red!
(28 Jan 2017, 11:13 pm)JP6004 £907.40 if u buy angel week tickets.
Also the original reason for branding was I think Chris moyes said it's easier to spot the colour of the bus rather than the number. Imagine if eldon square was packed with blue and red!
(29 Jan 2017, 12:14 am)Jamie M The frequency of 21/X21 is huge. If you miss one, you wait like 7 minutes max for another one. If you miss the train, it's an extra hour.
I have the 6, X30, X31, X70, X71, 97, X97 and 97A, even the V7/8 in reach -all going to the same place in a morning. They will all get me to the same place at the same time, roughly. Paying the premium to have so many options out of my door is well worth it. I even have a choice of where in Newcastle or Gateshead I can be dropped off at a high frequency. Yeah, the buses are all without fail terrible and provide no amazing features that make me enjoy my trip - it's far better than driving in terms of my blood pressure and fuel prices. Trains are generalistic almost, they take you to a place and you then have to get something else to wherever you really want to go.
Talking reliability, cost, efficiency and ease of use, buses win by a mile - trains win solely on comfort.
Sent from my SM-G920F using Tapatalk
(29 Jan 2017, 12:14 am)Jamie M The frequency of 21/X21 is huge. If you miss one, you wait like 7 minutes max for another one. If you miss the train, it's an extra hour.
I have the 6, X30, X31, X70, X71, 97, X97 and 97A, even the V7/8 in reach -all going to the same place in a morning. They will all get me to the same place at the same time, roughly. Paying the premium to have so many options out of my door is well worth it. I even have a choice of where in Newcastle or Gateshead I can be dropped off at a high frequency. Yeah, the buses are all without fail terrible and provide no amazing features that make me enjoy my trip - it's far better than driving in terms of my blood pressure and fuel prices. Trains are generalistic almost, they take you to a place and you then have to get something else to wherever you really want to go.
Talking reliability, cost, efficiency and ease of use, buses win by a mile - trains win solely on comfort.
Sent from my SM-G920F using Tapatalk
(28 Jan 2017, 10:50 pm)Ambassador To be fair, that article is from 2006, It's a very different world and a different market. You can't compare buses to a brand as such. In most cases passengers are using it through necessity over choice.
Stagecoach have a very laissez faire approach to branding and do rather well because their business plan works, strong competitive pricing, good rolling investment and strong customer service.
Take Chester le street into Newcastle
The train. Quick, reliable and into the centre £868 a year.
The 21 or X21. Slower, not reliable and potentially a B7 = £996
Nb this is based on commuting and on assumption commuter uses transport only to work (which I and most folk I work with who use buses do)
(28 Jan 2017, 10:50 pm)Ambassador To be fair, that article is from 2006, It's a very different world and a different market. You can't compare buses to a brand as such. In most cases passengers are using it through necessity over choice.
Stagecoach have a very laissez faire approach to branding and do rather well because their business plan works, strong competitive pricing, good rolling investment and strong customer service.
Take Chester le street into Newcastle
The train. Quick, reliable and into the centre £868 a year.
The 21 or X21. Slower, not reliable and potentially a B7 = £996
Nb this is based on commuting and on assumption commuter uses transport only to work (which I and most folk I work with who use buses do)
I was thinking, could GNE not just have the following branding policy:
Cat 1 for your typical average route like the Blue Arrow etc:
- Red GNE livery
Cat 2 for 'premium' routes which offer at least Wi-Fi and a few other features:
- New corporate livery with mentioned features available on board and key route info as seen with the 49/49A examples
Cat 3 for routes where the brand is important to highlight a key stop on route (Angel, Metro Centre, Quayside, Cobalt) and buses don't essentially need the mentioned features for Cat 2 branding although can be included:
- Route branding
(29 Jan 2017, 11:00 am)L469 YVK I was thinking, could GNE not just have the following branding policy:
Cat 1 for your typical average route like the Blue Arrow etc:
- Red GNE livery
Cat 2 for 'premium' routes which offer at least Wi-Fi and a few other features:
- New corporate livery with mentioned features available on board and key route info as seen with the 49/49A examples
Cat 3 for routes where the brand is important to highlight a key stop on route (Angel, Metro Centre, Quayside, Cobalt) and buses don't essentially need the mentioned features for Cat 2 branding although can be included:
- Route branding
(29 Jan 2017, 11:00 am)L469 YVK I was thinking, could GNE not just have the following branding policy:
Cat 1 for your typical average route like the Blue Arrow etc:
- Red GNE livery
Cat 2 for 'premium' routes which offer at least Wi-Fi and a few other features:
- New corporate livery with mentioned features available on board and key route info as seen with the 49/49A examples
Cat 3 for routes where the brand is important to highlight a key stop on route (Angel, Metro Centre, Quayside, Cobalt) and buses don't essentially need the mentioned features for Cat 2 branding although can be included:
- Route branding
Only issue with the new 49 branding is the back doesn't appear to show 'The 49', meaning the route map looks like its referring to whatever the destination panel is showing - in this case the number X66.
https://m.flickr.com/#/photos/140920997@...726871124/
(29 Jan 2017, 4:51 pm)ne14ne1 Only issue with the new 49 branding is the back doesn't appear to show 'The 49', meaning the route map looks like its referring to whatever the destination panel is showing - in this case the number X66.
https://m.flickr.com/#/photos/140920997@...726871124/
(29 Jan 2017, 4:51 pm)ne14ne1 Only issue with the new 49 branding is the back doesn't appear to show 'The 49', meaning the route map looks like its referring to whatever the destination panel is showing - in this case the number X66.
https://m.flickr.com/#/photos/140920997@...726871124/
(29 Jan 2017, 5:28 pm)stagecoachbusdepot And that there's no mention of the 49A...which is a totally separate route between Swalwell and Winlaton.
More Streetlites for the 49/49A spotted at Heysham Docks:
5453 - https://malsfotofile.smugmug.com/Heysham...-dZc3cLF/A
5454 - https://malsfotofile.smugmug.com/Heysham...-5qCswjm/A
5457 - https://malsfotofile.smugmug.com/Heysham...-LNQwFTr/A
Unidentified: https://malsfotofile.smugmug.com/Heysham...-pJ6v7zV/A
Unidentified: https://malsfotofile.smugmug.com/Heysham...-hDQm7NV/A
Credit: Mal's FotoFile
Edit:
Thanks to who ever put the credit part on my post, i totally forgot!
(29 Jan 2017, 4:51 pm)ne14ne1 Only issue with the new 49 branding is the back doesn't appear to show 'The 49', meaning the route map looks like its referring to whatever the destination panel is showing - in this case the number X66.
https://m.flickr.com/#/photos/140920997@...726871124/
(29 Jan 2017, 4:51 pm)ne14ne1 Only issue with the new 49 branding is the back doesn't appear to show 'The 49', meaning the route map looks like its referring to whatever the destination panel is showing - in this case the number X66.
https://m.flickr.com/#/photos/140920997@...726871124/
