(28 Jan 2017, 9:10 pm)Andreos1 I thought branding a product, describing its features and benefits were all part of a strategy to encourage growth?
Ronseal might as well get rid of their catchy slogans, colourful packaging and have people write on the tin with a felt-tip pen...
http://www.busandcoach.com/news/articles...-branding/
There's a quote here from Martin Harris from way back when they started it all off.
(28 Jan 2017, 9:10 pm)Andreos1 I thought branding a product, describing its features and benefits were all part of a strategy to encourage growth?
Ronseal might as well get rid of their catchy slogans, colourful packaging and have people write on the tin with a felt-tip pen...
http://www.busandcoach.com/news/articles...-branding/
There's a quote here from Martin Harris from way back when they started it all off.