(02 Sep 2017, 9:05 am)Dan The rear is different to anything what we've seen in recent designs. There'll be five different designs - one showing a businessman, another showing a woman shopping, another showing a student, etc... 'Synergy' comes to mind - linking the brand to the service itself - the woman could have been shopping at Dalton Park, the student going to the college/uni served by the X10...Actually, after 6 weeks of entertaining 2 young lads through the medium of public transport, I can assure you that many bus users do indeed smell!
I'd suggest that there is a strong public perception that people who travel on public transport are beneath those on the Social Class hierarchy compared to those who travel by car - bus users smell, aren't as clean, and similar. Possibly not helped at times by the internal cleanliness of the buses themselves (picked up on recently elsewhere on the forum).
This idea is clever, and although it possibly isn't as obvious at first glance as it ought to be (unless it's planned to be supported by other forms of marketing associated with the new brand and new vehicles), I believe the intention is to show car users that they do have some commonality with bus users. These people shown inside the bus don't show the stereotypical signs of being smelly, unclean, and similar. Maybe they could try out the bus and see what it's like for themselves - especially based on the messages suggesting that fares are 'great value' etc. Obviously, it isn't to show someone standing on a full bus.
(02 Sep 2017, 9:05 am)Dan The rear is different to anything what we've seen in recent designs. There'll be five different designs - one showing a businessman, another showing a woman shopping, another showing a student, etc... 'Synergy' comes to mind - linking the brand to the service itself - the woman could have been shopping at Dalton Park, the student going to the college/uni served by the X10...Actually, after 6 weeks of entertaining 2 young lads through the medium of public transport, I can assure you that many bus users do indeed smell!
I'd suggest that there is a strong public perception that people who travel on public transport are beneath those on the Social Class hierarchy compared to those who travel by car - bus users smell, aren't as clean, and similar. Possibly not helped at times by the internal cleanliness of the buses themselves (picked up on recently elsewhere on the forum).
This idea is clever, and although it possibly isn't as obvious at first glance as it ought to be (unless it's planned to be supported by other forms of marketing associated with the new brand and new vehicles), I believe the intention is to show car users that they do have some commonality with bus users. These people shown inside the bus don't show the stereotypical signs of being smelly, unclean, and similar. Maybe they could try out the bus and see what it's like for themselves - especially based on the messages suggesting that fares are 'great value' etc. Obviously, it isn't to show someone standing on a full bus.
