08 Oct 2015, 3:23 pm
#2005
(08 Oct 2015, 11:12 am)LeeCalder That is possibly the most ridiculous brand name I have ever heard..... Who ever has been coming up with the recent brand names, someone needs to have a word with them
indiGO, Green Arrow, Coast and Country
They are meaningless!
(08 Oct 2015, 2:52 pm)DanPicken I know it will be the Silver Surfer next...
Come on, Lee... I'm sure the person(s) responsible for coming up with brand names have an awful lot of marketing expertise, and just because you dislike the brand names, does not mean that "someone needs to have a word with them".
We discussed brand names needing to have a meaning to be successful and marketable from
this post onwards, with regards to Stagecoach's "Connecting the Dots" brand. To follow on from the recent posts in the "What's annoying you today?" thread regarding debate and brash statements; the aforementioned debate regarding branding is, in my opinion, one of the better 'debates' we've had more recently, and (with hindsight) I'm shocked I didn't contribute a little bit more to it.
If you go back to the aforementioned debate, you'll see that, initially, I was of the opinion that brand names should have a meaning. Because I thought that brand names ought to have a meaning, I attempted to draw inferences based on the well-known idiom "connecting the dots", and suggested Stagecoach's use of this idiom didn't really work (in my opinion) as a brand name. However, Adrian hit the nail on the head by discussing Go North East's "Fab Fifty Six" brand. What made service 56 "fab" all of those years ago? Nothing - it was just a catchy name with a bit of alliteration. Almost ten years later, and I'd argue that it's one of Go North East's more recognised brand names, and it's one of those names that seems to roll off the tongue. "Fab Fifty Seven" seems to piggy-back on the brand name of service 56, and in my opinion, isn't half as successful. I'd have suggested it was down to the dated vehicle allocation if service 56 wasn't allocated fairly elderly Scania L94s until 2014... How do you know that "indiGo" isn't the next "Fab Fifty Six"..?
In my opinion; Go North East's branding went downhill a few years ago, but recent designs are a significant improvement on what we've had in the past. The "Green Arrow" is a prime example of this - it's a far superior design to "The Highwayman", and I think it's instantly more recognisable.
