(16 Jan 2016, 7:31 pm)MurdnunoC Didn't even notice the 'swoops' to be honest - just the colour schemes.
(16 Jan 2016, 7:36 pm)LeeCalder Granted, the Coast and Country is eye catching, and looks pretty decent. But, the "Lime" brand was established, people recognised it. As we both know, the late former Go North East Managing Director, Peter Huntley who I believe was truly inspirational in the way he turned Go North East around stated that brands should be refreshed every five years, however, refreshing and changing the name are two completely different things. People are far more likely to say "Get the Lime bus" than "Get the Coast and Country bus" because chances are, you'll forget Coast and Country, because it isn't catchy.
indiGO isn't indiGo, that is my first gripe with that brand. It would be more acceptable if it was actually Indigo and not bright pink. Again, it has had a major upgrade which is for the customers benefit, however, again the East Durham brand was established, maybe it could have been spruced up a bit?
(16 Jan 2016, 7:40 pm)DanPicken The Highwayman had a background rather than naming a brand after the color and sticking Arrow after.
(16 Jan 2016, 7:31 pm)MurdnunoC Didn't even notice the 'swoops' to be honest - just the colour schemes.
(16 Jan 2016, 7:36 pm)LeeCalder Granted, the Coast and Country is eye catching, and looks pretty decent. But, the "Lime" brand was established, people recognised it. As we both know, the late former Go North East Managing Director, Peter Huntley who I believe was truly inspirational in the way he turned Go North East around stated that brands should be refreshed every five years, however, refreshing and changing the name are two completely different things. People are far more likely to say "Get the Lime bus" than "Get the Coast and Country bus" because chances are, you'll forget Coast and Country, because it isn't catchy.
indiGO isn't indiGo, that is my first gripe with that brand. It would be more acceptable if it was actually Indigo and not bright pink. Again, it has had a major upgrade which is for the customers benefit, however, again the East Durham brand was established, maybe it could have been spruced up a bit?
(16 Jan 2016, 7:40 pm)DanPicken The Highwayman had a background rather than naming a brand after the color and sticking Arrow after.