Dick Turpin was a Highwayman, just so we can clarify what a Highwayman is.... and Highwaymen wore 'pirate hats' and a cape... Which is kind of what the Highwayman logo looked like!!!!!
Highwaymen used to steal from people who were travelling by road, but disappeared from English roads when people no longer travelled with a lot of money... so maybe it isn't a marketing phrase?!?
