16 Jan 2016, 8:41 pm
#411
(16 Jan 2016, 7:36 pm)LeeCalder Granted, the Coast and Country is eye catching, and looks pretty decent. But, the "Lime" brand was established, people recognised it. As we both know, the late former Go North East Managing Director, Peter Huntley who I believe was truly inspirational in the way he turned Go North East around stated that brands should be refreshed every five years, however, refreshing and changing the name are two completely different things. People are far more likely to say "Get the Lime bus" than "Get the Coast and Country bus" because chances are, you'll forget Coast and Country, because it isn't catchy.
If someone uses a bus service on a regular basis then chances are they will remember the name, because most people are fairly aware of what is going on around them and if they are seeing the same thing regularly it tends to stick in their mind...not to mention the publicity surrounding the launch of the brand would also surely mean those using it would remember there was a change of name. If they don't use it on a regular basis, then they probably will forget, but for how often they use it, it wouldn't matter anyway!
