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The future of rallies in the North East

The future of rallies in the North East

 
  • 1 Vote(s) - 3 Average
 
James101



651
23 Jun 2016, 6:06 pm #22
(23 Jun 2016, 4:42 pm)MurdnunoC Aside from Howlands (and quite possibly the Transporter Bridge), I don't think the sites are necessarily the problem and there is some merit to having the same annual events scheduled as regular visitors know where it is; when it's on; and how to to get there. The problem, and it's something you and others have touched upon, is the format, organisation and promotion of the events themselves. That, in my view, is the fundamental thing which must change otherwise it doesn't matter where the event is held or how publicly accessible it is, if the event doesn't appeal to the wider public or if it's not properly promoted, attendances will continue dwindle.

Whereas there is often nothing 'wrong' with some of the sites currently used, or indeed the events themselves, I see an opportunity to do something bigger and better. Sites such as South Shields and Whitley Bay are already capped from growth due to the site's small size. Although an access road has since been installed; any site which involves grass parking is vulnerable to the weather. 

Where you rightly say the established events have regular visitors, I would suggest these people are those already in 'the loop' of the bus scene and would be aware of any new event. While I appreciate the excellent work of the NEBPT, their social engagement is lacking. Below is the facebook promotion of the Howlands event:
.png
Screen Shot 2016-06-23 at 18.53.49.png
Size 386.63 KB / Downloads 16


It appears the it engaged a grand total of 8 people. 

It wouldn't take much to create a full event page for this, share it amongst similar pages and get the engagement up into the hundreds. If anybody from the trust is reading, please don't be offended, this is not my intention. Social media isn't always as easy to get right as I'm making out, but putting the right person in charge there will pay dividends ten times over. The businesses I man the social media for include one with 12,600 'likes' and one just set up a fortnight ago which has amassed 4,000 'likes' already - having used printed and radio advertisement in the past it's my opinion the facebook is at least twice as effective and half the cost.
James101
23 Jun 2016, 6:06 pm #22

(23 Jun 2016, 4:42 pm)MurdnunoC Aside from Howlands (and quite possibly the Transporter Bridge), I don't think the sites are necessarily the problem and there is some merit to having the same annual events scheduled as regular visitors know where it is; when it's on; and how to to get there. The problem, and it's something you and others have touched upon, is the format, organisation and promotion of the events themselves. That, in my view, is the fundamental thing which must change otherwise it doesn't matter where the event is held or how publicly accessible it is, if the event doesn't appeal to the wider public or if it's not properly promoted, attendances will continue dwindle.

Whereas there is often nothing 'wrong' with some of the sites currently used, or indeed the events themselves, I see an opportunity to do something bigger and better. Sites such as South Shields and Whitley Bay are already capped from growth due to the site's small size. Although an access road has since been installed; any site which involves grass parking is vulnerable to the weather. 

Where you rightly say the established events have regular visitors, I would suggest these people are those already in 'the loop' of the bus scene and would be aware of any new event. While I appreciate the excellent work of the NEBPT, their social engagement is lacking. Below is the facebook promotion of the Howlands event:
.png
Screen Shot 2016-06-23 at 18.53.49.png
Size 386.63 KB / Downloads 16


It appears the it engaged a grand total of 8 people. 

It wouldn't take much to create a full event page for this, share it amongst similar pages and get the engagement up into the hundreds. If anybody from the trust is reading, please don't be offended, this is not my intention. Social media isn't always as easy to get right as I'm making out, but putting the right person in charge there will pay dividends ten times over. The businesses I man the social media for include one with 12,600 'likes' and one just set up a fortnight ago which has amassed 4,000 'likes' already - having used printed and radio advertisement in the past it's my opinion the facebook is at least twice as effective and half the cost.

 
  • 1 Vote(s) - 3 Average

Messages In This Thread
The future of rallies in the North East - by James101 - 02 May 2016, 9:57 pm
RE: Rallies in the North East - by Adrian - 03 May 2016, 5:50 pm
RE: The future of rallies in the North East - by Multi21 - 03 May 2016, 7:33 pm
The future of rallies in the North East - by Jimmi - 04 May 2016, 10:09 am
RE: The future of rallies in the North East - by Craig Smith - 05 May 2016, 6:23 pm
RE: The future of rallies in the North East - by James101 - 22 Jun 2016, 9:39 pm
RE: The future of rallies in the North East - by BusLoverMum - 22 Jun 2016, 10:00 pm
RE: The future of rallies in the North East - by James101 - 23 Jun 2016, 12:32 pm
RE: The future of rallies in the North East - by MurdnunoC - 23 Jun 2016, 4:42 pm
RE: The future of rallies in the North East - by James101 - 23 Jun 2016, 6:06 pm
RE: The future of rallies in the North East - by Rapidsnap - 23 Jun 2016, 4:35 pm
RE: The future of rallies in the North East - by James101 - 23 Jun 2016, 5:11 pm
RE: The future of rallies in the North East - by Andreos1 - 23 Jun 2016, 5:57 pm
RE: The future of rallies in the North East - by MurdnunoC - 23 Jun 2016, 6:17 pm
RE: The future of rallies in the North East - by Jimmi - 23 Jun 2016, 6:24 pm
RE: The future of rallies in the North East - by BusLoverMum - 23 Jun 2016, 7:02 pm
RE: The future of rallies in the North East - by Adrian - 23 Jun 2016, 7:02 pm
RE: The future of rallies in the North East - by Adrian - 17 Jul 2016, 6:55 pm
RE: The future of rallies in the North East - by BusLoverMum - 17 Jul 2016, 7:01 pm
RE: The future of rallies in the North East - by Michael - 17 Jul 2016, 7:02 pm
RE: The future of rallies in the North East - by R852 PRG - 17 Jul 2016, 7:11 pm
RE: The future of rallies in the North East - by Andreos1 - 17 Jul 2016, 7:41 pm
RE: The future of rallies in the North East - by Dan - 17 Jul 2016, 7:50 pm
RE: The future of rallies in the North East - by Adrian - 17 Jul 2016, 7:53 pm
RE: The future of rallies in the North East - by Andreos1 - 17 Jul 2016, 8:50 pm
RE: The future of rallies in the North East - by Dan - 17 Jul 2016, 7:07 pm
RE: The future of rallies in the North East - by S813 FVK - 17 Jul 2016, 7:25 pm
RE: The future of rallies in the North East - by South Tyne Lad - 17 Jul 2016, 7:40 pm
RE: The future of rallies in the North East - by Jimmi - 17 Jul 2016, 8:18 pm
RE: The future of rallies in the North East - by tyresmoke - 16 Aug 2016, 8:41 pm
RE: The future of rallies in the North East - by Craig Smith - 17 Aug 2016, 4:55 pm
The future of rallies in the North East - by TEN 6083 - 17 Aug 2016, 5:26 pm
RE: The future of rallies in the North East - by Craig Smith - 17 Aug 2016, 6:43 pm
RE: The future of rallies in the North East - by Adrian - 17 Aug 2016, 7:30 pm
RE: The future of rallies in the North East - by Malarkey - 17 Aug 2016, 8:50 pm
RE: The future of rallies in the North East - by Andreos1 - 17 Aug 2016, 9:01 pm
RE: The future of rallies in the North East - by Malarkey - 17 Aug 2016, 9:08 pm
RE: The future of rallies in the North East - by BusLoverMum - 18 Aug 2016, 7:12 pm
RE: The future of rallies in the North East - by Adrian - 18 Aug 2016, 7:25 pm
RE: The future of rallies in the North East - by Craig Smith - 20 Aug 2016, 6:45 am
RE: The future of rallies in the North East - by Charles41 - 20 Aug 2016, 8:57 am
RE: The future of rallies in the North East - by LeeCalder - 15 Nov 2016, 9:45 am
RE: The future of rallies in the North East - by RBZ 5459 - 15 Nov 2016, 11:51 am
RE: The future of rallies in the North East - by jack - 15 Nov 2016, 5:45 pm
RE: The future of rallies in the North East - by Adrian - 15 Nov 2016, 9:08 pm
RE: The future of rallies in the North East - by RBZ 5459 - 16 Nov 2016, 12:18 pm
RE: The future of rallies in the North East - by Jimmi - 15 Nov 2016, 9:48 am
RE: The future of rallies in the North East - by LeeCalder - 15 Nov 2016, 10:58 am
RE: The future of rallies in the North East - by Jimmi - 15 Nov 2016, 11:12 am
RE: The future of rallies in the North East - by jack - 15 Nov 2016, 5:43 pm
RE: The future of rallies in the North East - by jack - 15 Nov 2016, 5:46 pm
RE: The future of rallies in the North East - by Jimmi - 15 Nov 2016, 6:33 pm
RE: The future of rallies in the North East - by MurdnunoC - 15 Nov 2016, 6:41 pm
RE: The future of rallies in the North East - by Michael - 15 Nov 2016, 6:46 pm
RE: The future of rallies in the North East - by MurdnunoC - 15 Nov 2016, 6:50 pm
RE: The future of rallies in the North East - by S813 FVK - 15 Nov 2016, 6:50 pm
RE: The future of rallies in the North East - by Ambassador - 15 Nov 2016, 10:04 pm
RE: The future of rallies in the North East - by Michael - 15 Nov 2016, 10:13 pm
RE: The future of rallies in the North East - by Adrian - 15 Nov 2016, 10:37 pm
RE: The future of rallies in the North East - by BusLoverMum - 15 Nov 2016, 10:47 pm
RE: The future of rallies in the North East - by Ambassador - 15 Nov 2016, 10:58 pm
RE: The future of rallies in the North East - by BusLoverMum - 15 Nov 2016, 11:05 pm
The future of rallies in the North East - by Jimmi - 15 Nov 2016, 11:29 pm
RE: The future of rallies in the North East - by Rapidsnap - 16 Nov 2016, 1:37 am
RE: The future of rallies in the North East - by Jimmi - 16 Nov 2016, 12:31 pm
RE: The future of rallies in the North East - by RBZ 5459 - 16 Nov 2016, 4:01 pm
RE: The future of rallies in the North East - by Andreos1 - 16 Nov 2016, 10:05 pm
RE: The future of rallies in the North East - by Craig Smith - 19 Dec 2016, 8:11 pm
RE: The future of rallies in the North East - by Malarkey - 18 Nov 2016, 10:53 pm
RE: The future of rallies in the North East - by James101 - 20 Nov 2016, 1:02 am
RE: The future of rallies in the North East - by northern156 - 19 Nov 2016, 10:50 pm
RE: The future of rallies in the North East - by Adrian - 27 Aug 2018, 5:40 pm
RE: The future of rallies in the North East - by Charles41 - 27 Aug 2018, 6:11 pm
RE: The future of rallies in the North East - by MurdnunoC - 27 Aug 2018, 6:37 pm
RE: North East Bus & Coach Show 2016 - by BusLoverMum - 02 May 2016, 10:07 pm
RE: North East Bus & Coach Show 2016 - by James101 - 02 May 2016, 10:26 pm
RE: North East Bus & Coach Show 2016 - by BusLoverMum - 02 May 2016, 10:28 pm
RE: North East Bus & Coach Show 2016 - by Andreos1 - 02 May 2016, 10:34 pm
RE: North East Bus & Coach Show 2016 - by northern156 - 02 May 2016, 10:40 pm
RE: North East Bus & Coach Show 2016 - by BusLoverMum - 02 May 2016, 10:58 pm
North East Bus & Coach Show 2016 - by TEN 6083 - 02 May 2016, 11:00 pm
RE: North East Bus & Coach Show 2016 - by Adrian - 03 May 2016, 12:07 pm
RE: North East Bus & Coach Show 2016 - by James101 - 03 May 2016, 7:02 pm
RE: Seaburn Historic Vehicle Display 2016 - by Adrian - 04 Aug 2016, 6:26 pm
RE: Seaburn Historic Vehicle Display 2016 - by Jimmi - 04 Aug 2016, 6:36 pm
RE: Seaburn Historic Vehicle Display 2016 - by Tom - 04 Aug 2016, 6:43 pm
RE: Seaburn Historic Vehicle Display 2016 - by Jimmi - 04 Aug 2016, 7:04 pm
RE: Seaburn Historic Vehicle Display 2016 - by Tom - 04 Aug 2016, 7:08 pm
RE: Seaburn Historic Vehicle Display 2016 - by Jimmi - 04 Aug 2016, 7:18 pm
RE: Seaburn Historic Vehicle Display 2016 - by omnicity4659 - 05 Aug 2016, 7:05 am
RE: Seaburn Historic Vehicle Display 2016 - by Craig Smith - 13 Aug 2016, 11:55 am
RE: Seaburn Historic Vehicle Display 2016 - by BusLoverMum - 13 Aug 2016, 7:52 pm
RE: Seaburn Historic Vehicle Display 2016 - by C522LJR - 15 Aug 2016, 7:59 pm
RE: Seaburn Historic Vehicle Display 2016 - by Adrian - 15 Aug 2016, 8:13 pm
Seaburn Historic Vehicle Display 2016 - by MrPottski - 16 Aug 2016, 10:03 am
RE: Seaburn Historic Vehicle Display 2016 - by Adrian - 16 Aug 2016, 11:12 am
Seaburn Historic Vehicle Display 2016 - by MrPottski - 16 Aug 2016, 4:56 pm
RE: Seaburn Historic Vehicle Display 2016 - by Andreos1 - 16 Aug 2016, 5:00 pm
RE: Seaburn Historic Vehicle Display 2016 - by Craig Smith - 16 Aug 2016, 5:25 pm
RE: Seaburn Historic Vehicle Display 2016 - by Adrian - 16 Aug 2016, 6:25 pm
End of the Metrocentre Rally - by Rapidsnap - 15 Nov 2016, 9:46 am