Go North East: Service Suggestions v2
Go North East: Service Suggestions v2
Amidst the 'inspiration' they take from other operators, the one thing they seem to stand on their own with, is night bus fares.
The point Malarkey makes about the Lothian ticket is a fair one I think.
It has been said many a time, that it is often cheaper for a few people to get a taxi than it is a night bus.
Appreciate it may be a gamble to lower fares, but surely by making them more attractive, it will increase passenger numbers?
There's been mention of the different types of passengers in this very thread.
Those who do have a choice on mode of transport and those who don't and will pay whatever they're charged.
Maybe the way to go, is to attract those elastic passengers. The passengers who share a taxi don't have to if the bus is cheaper.
The N58 night diversion via Heaton was obviously a ploy to attract the students living there.
Why would a service targeting students charge a fare higher than a taxi?