09 Oct 2016, 10:17 pm
#142
(09 Oct 2016, 10:00 pm)Michael Not sure if i'm right but looking on the fleet list there's only 11 more B10's left in the main fleet... It'll not long before they go.
Didn't even notice they're going do fast.
Should GNE consider Volvo 7900 as Full size single Decker for selected services: e.g. Northern Service 6 (re-branded as Newcastle Diamond / Magpie, X30-2 / X70-1/ Coaster, Crusader, new services servicing Airport from County Durham and Tee-side?
Branding in General: I would like to see a much more uniform approach to branding i.e, Corporate identity and Sub branding in a defined font, with secondary route branding and colour identity still being identifiable as related to Corporate Brand ("Go Northeast" (Northern Depots) / "Northern" (Southern Depots).
Route Branding has, in my opinion, become too diverse and unrelated to corporate identity. My marketing and brand background is from 30 years in Multi-national, where link to Corporate brand is paramount to perception of quality and consistence of service.
Be interested to hear views on how brands / sub-brands - route branding should evolve to incorporate corporate values. - I think Brand/ Route Marketing within GNE are currently given too free reign, and focus should be much more on corporate promoting standards of quality and service and fewer meaningless route brands.
Express
Express services should have some point of difference e.g. Limited stops, ex National Express Coaches used on long distance routes and on possible new routes to Airport where luggage is anticipated and journeys charged at premium fares (But below alternative methods of travel e.g. via multi mode/ rail)
