17 Nov 2016, 7:49 pm
#387
(17 Nov 2016, 7:37 pm)Adrian Why spend money on paying someone to design a new logo, if it's suggested that no one other than bus enthusiasts will notice it missing? It's supposed to be one of the things that makes a company memorable.
Appreciate that things do not happen over night in terms of purging the old logo, but surely the continued application of it begs another question!
The decision may have been made, but it doesn't mean it can't be a bad one.
I think you've twisted my words a bit with that one!
The new logo was applied to the first vehicle in the fleet (5332) on Sunday gone.
Just one vehicle (6146) has been repainted since then. What is one bus out of a 650-vehicle fleet, as a percentage? How many customers will notice that one further vehicle in the 650-vehicle fleet has received the new logo? Does it really make that much of a difference if the company decides to continue to apply the old logo until such a time comes whereby a third party supplier can undertake a 'purge' on all old logos and replace with new?
The new logo and brand will be recognised by customers once the majority of vehicles have received the new logo. Just like how it was recognised on the e-media platform when all logos on the website and Social Media pages were updated.
I'm really not sure I understand all of the fuss, when the company will have a plan for their re-brand and will have timescales for this. As I say, this won't be an overnight job.
