24 Feb 2017, 12:35 pm
#310
(24 Feb 2017, 10:58 am)S813 FVK As said many times previously, while an enthusiast on the outside can easily say what a company is/isn't doing, they are not aware of the inside reasons for doing/not doing those things.
It has previously been suggested that Go North East may want to launch the new Sunderland network together, when all of the buses are ready. It is obvious that this is not the case (I'd suggest that 697 is the reason why as it is heading to Deptford to release 635) so they aren't going to be able to brand and launch the network as planned yet.
Go North East, and other bus companies, have ways of doing things and they are not always (or at all!) focused on pleasing enthusiasts.
Is that not different though? There was no 'launch' for the indiGo Washington brand. The buses were simply just sent out there one Wednesday with advertising on social media with no special launch event or anything. Looking at the Sunderland services, I would suggest that Go North East plan to host an event to launch the Sunderland network and they don't want to do this until all vehicles are ready.
To be fair (and forgetting enthusiasts), what about the passengers who use or see the service everyday?
What do they see apart from buses running around without any branding?
If we look at the many reasons branding exists - this is a fail on so many levels.
'Illegitimis non carborundum'
