27 Feb 2017, 9:00 pm
#371
(27 Feb 2017, 8:50 pm)Dan Surely the taglines on 5211 and 5324 are appealing to new potential customers? Those who perhaps don't use buses at present?
The taglines don't advertise that the bus it is featured on has Wi-Fi or power sockets - that is of course the purpose of the feature symbols after all.
Many buses in Sunderland do have Wi-Fi - you could find this out by visiting gonortheast.co.uk (which is prominently shown on the livery in addition to the yellow tagline). Agree the one on 5324 could have been used better on a spare bus at a different depot - perhaps at Riverside, where many buses do have power sockets.
Or maybe I've missed the point..?
If I was a new customer, and saw a bus with the tagline present on 5211, I'd assume that 5211 would have free WiFi - why would it be highlighting it otherwise?
If GNE are using this as a tagline, they obviously must see WiFi as something that increases passenger numbers. A potential passenger may see the tagline on 5211 and consider using that service because in their mind that bus has WiFi.
