28 Feb 2017, 1:31 am
#381
(27 Feb 2017, 9:05 pm)Dan Arriva market their premium Sapphire and MAX brands all of the time - on social media, in printed formats, etc etc. The Coastliner buses at Jesmond were promoting onward connections to MAX services a while back in the form of posters along the cove panels of the bus. I believe some standard Pulsars at Stockton had the same.
Just look at the timetable Kuyoyo shared earlier for the X93. More effort has gone into designing that timetable than a standard service.
Applying the same logic as you have in your previous posts, this must be Arriva showboating a premium service in favour of other 'bog standard' services such as the 9, 28, etc?
Most of the fleet has advertisements for "visit x" or "navigate to x"... Easy promotion for other services, not onboard features...
As for the X93 timetable, the same amount of effort has gone into designing that, it's just the generic design with a changeable background, whereas other timetables have photos of people (which would change when updated).
What Arriva don't do is plaster crap on the sides of buses, and posters on board saying that free Wifi is available, power sockets etc... I got on an Angel the other day with a poster advertising USB points!
