Jamie M
17 Mar 2017, 11:58 am
#210
(16 Mar 2017, 11:33 pm)Quantumspotter Hello there Venturego.
That is a very good idea. Very reminiscent of the thinking from the marketing team at British Rail, when looking at rebranding the high speed, premium InterCity 125 trains in the mid 80's. That thinking was successful for B.R. So, why not here? Also, why was the 'West Durham Swift' brand dropped? I did like that one too. Very descriptive of the services.
It's a pretty weak brand. It may be relevant to the surroundings but the 6/X70/X71 always remain low during any day. It's the same reason the "Northern" brand was phased out after some 17 months.
I personaly think the corporate liveries should be reserved for flagship services or those which represent former consumed companies.
