26 Mar 2017, 2:13 pm
#324
(26 Mar 2017, 1:02 pm)Greg in Weardale And all these tag lines are unnecessary and pretty naff. Route details along the side are OK, although those in the white strip like the Prince Bishops spoil the livery, but the rubbish tag lines should go. And stop covering windows, still perpetuated on the recent 49 and Wear Express buses.
Maybe it is age or something else, but I have become apathetic to the constant changes in branding, design, livery etc.
I used to keep track of all the changes we saw, seeing how the organisation evolved or changed. It has got to the stage now, where I can't keep up with the constant revisions or changes to the identity.
It is seemingly trying to find an identity and ending in a state of flux.
The latest tag-lines add to that, as well as the clutter seen on the side of vehicles.
If it has to be done, my own thoughts would involve using the space to promote something about that specific route or that specific vehicle.
Not something I consider irrelevant, such as going to the moon and back. Or, something that has been touched on in the past, a 'look what you could have won' prize, mentioning equipment on a bus used somewhere else in the region.
'Illegitimis non carborundum'
