To be honest, it seems as though Go North East are doing everything against what all these Bus Users surveys are saying, with regards to people not using the bus due to a lack of information etc...... let's get rid of paper timetables, and enrol generic destination displays.
I would say that generic destinations will only work if you have prominent route brands, e.g. Coastliner at Transdev and Red Arrow at trentbarton, who tend to use the route brand as a route number regardless. I couldn't see that working up here through a combination of pick 'n' mix allocations, and ever changing route brands.
