11 Dec 2017, 6:55 pm
#206
(11 Dec 2017, 6:23 pm)mb134 I mentioned it at the time, but I think it's relevant again here. The rear 'advert', giving potential customers the image of a man standing up from Middlesbrough to Newcastle doesn't give the best impression. However, a rear advert of a man/woman sitting down on coach seating with a laptop, I'd argue gives an image of productivity and 'business-class' travel (or as business class as travelling from Middlesbrough to Newcastle can be). Again, this would surely be more appealing than a clapped out train.
I saw the rear adverts on those B5's a few times whilst waiting for other buses in Middlesbrough Bus Station on Friday and something I noticed was the faces of the people who are having to stand, they don't look particularly happy, wouldn't say miserable, more a sort of neutral facial expression, whenever you see most adverts, the people in these adverts are usually happy, say a advert for a shopping centre shows something like two women wandering around the shopping centre with bags and great big happy smiles on their faces, you wouldn't show them with cheesed off looking faces as that would not give it a good impression of the place you are trying to promote.
