Reversing the decline in passenger numbers
Reversing the decline in passenger numbers
(11 Aug 2021, 10:59 am)Adrian ...and here lies the problem. When you invest so much into marketing of shiny new buses with their fantastic on-board features, with the intention of encouraging new people to use the bus instead of private car, they're rightly going to be disappointed when a 15 year old second hand Omnidekka turns up, with zero legroom and like it hasn't been deep cleaned for a month.
It's a lack of attention to detail and it undoes all the good work, time and money spent in marketing services. It stinks of the 'any bus will do' attitude of years gone by.
First impressions are everything, but they'll likely be the last impressions for first time users.
(11 Aug 2021, 10:59 am)Adrian ...and here lies the problem. When you invest so much into marketing of shiny new buses with their fantastic on-board features, with the intention of encouraging new people to use the bus instead of private car, they're rightly going to be disappointed when a 15 year old second hand Omnidekka turns up, with zero legroom and like it hasn't been deep cleaned for a month.
It's a lack of attention to detail and it undoes all the good work, time and money spent in marketing services. It stinks of the 'any bus will do' attitude of years gone by.
First impressions are everything, but they'll likely be the last impressions for first time users.
