13 Jan 2019, 11:50 am
#118
(13 Jan 2019, 11:40 am)Jamie M How much of this was to do with there being new buses?
Yes a vast improvement to the presidents prior. However I think the striking new brand peaked people's interest and would of been associated as being a reliable source of transport compared to the previous allocation; hence increased footfall. I don't think the same increase would of been observed if corporate livery vehicles had been used. The branding in itself is a marketing campaign for the route, the added bonus of new reliable vehicles with WiFi plug sockets tables etc would only enhance the quality of the new brand and get people onboard
