(30 Jul 2019, 5:20 pm)Dan
This will be the new standard going forward - it follows the style of Brighton & Hove, Oxford Bus Company and Reading Buses, all of whom tend to have their logo in this position, with the brand name between the two decks. It's all about creating more of a focus on the Go North East logo rather than the brand name itself.
The beauty of the horizontal Go North East logo including the tagline is also that it easily avoids the skirt panels (which are often changed due to panel damage). We'd be limiting ourselves quite a lot with other brand logos, if the positioning on 6101 was made standard.
If your concerns are mainly about the size of the Cobalt & Coast logo, then this may not be an issue on other brands which use a shorter name.
If all buses are going to follow suit, I think this will work really well. All new branding working with this style for me, makes complete sense. The older branding, and the mutlicoloured buses has been great, however I do think now with times changing its starting to look a little 'childish' and doesn't really add anything anymore.
Routes like the 21 are fine as they are, with some minor modifications to ensure people know this Is 'Go North East'
I do think brands like the Coaster/Red Arrows need a huge change in the styling. I imagine a lot of brands will disappear and become corp, starting with the Green Arrows service and I imagine the 49 will follow suit. These brands are a little pointless & really don't do anything for me personally and I can't see why the would benefit the company.
Huge fan of the interior design on these, along with the addition of vinyls, it looks so much more professional and a lot more 2019, compared to the old brand.
Personally I'm a huge fan of the direction the brandings seem to be going, I hope they stick with it long term and don't chop and change liveries and corp identity as it seems the last few years there's been a lot of that and Its not good for either the business or the customer.
(30 Jul 2019, 5:20 pm)Dan
This will be the new standard going forward - it follows the style of Brighton & Hove, Oxford Bus Company and Reading Buses, all of whom tend to have their logo in this position, with the brand name between the two decks. It's all about creating more of a focus on the Go North East logo rather than the brand name itself.
The beauty of the horizontal Go North East logo including the tagline is also that it easily avoids the skirt panels (which are often changed due to panel damage). We'd be limiting ourselves quite a lot with other brand logos, if the positioning on 6101 was made standard.
If your concerns are mainly about the size of the Cobalt & Coast logo, then this may not be an issue on other brands which use a shorter name.
If all buses are going to follow suit, I think this will work really well. All new branding working with this style for me, makes complete sense. The older branding, and the mutlicoloured buses has been great, however I do think now with times changing its starting to look a little 'childish' and doesn't really add anything anymore.
Routes like the 21 are fine as they are, with some minor modifications to ensure people know this Is 'Go North East'
I do think brands like the Coaster/Red Arrows need a huge change in the styling. I imagine a lot of brands will disappear and become corp, starting with the Green Arrows service and I imagine the 49 will follow suit. These brands are a little pointless & really don't do anything for me personally and I can't see why the would benefit the company.
Huge fan of the interior design on these, along with the addition of vinyls, it looks so much more professional and a lot more 2019, compared to the old brand.
Personally I'm a huge fan of the direction the brandings seem to be going, I hope they stick with it long term and don't chop and change liveries and corp identity as it seems the last few years there's been a lot of that and Its not good for either the business or the customer.
