25 Jan 2020, 1:27 pm
#426
(24 Jan 2020, 10:25 pm)BeachBoy99 And with brands, it makes them a more diverse and attractive company that customers want to see.
Contrary to what other people on here like to say, having brands (although not too many!) does indeed help brand recognition.
Since they launched X-Lines on the X21, my mother (who very much despises bus travel) keeps pointing it out saying how nice it looks, or when we're in Gateshead and an Angel goes past, she knows that's the one that goes to Durham (although not that often soon!)
But when she sees any Arriva bus, all she pictures is the horrible experience she had on the X46 (the 'new' 15 year old buses).
