(25 Jan 2020, 1:53 pm)Andreos1 The folks don't like the 'Express bus' (the X12).
They perceive the buses on them to be old and dirty.
They're bright, intelligent people - but have no brand loyalty and don't choose a particular service (on a shared corridor) for its brand name alone.
As they see it, the 'express bus' is blue. Other options aren't.
When the Streetlites came to the 78, she could tell it was a new bus. But couldn't believe how rattly and uncomfortable it was.
(25 Jan 2020, 1:53 pm)Andreos1 The folks don't like the 'Express bus' (the X12).
They perceive the buses on them to be old and dirty.
They're bright, intelligent people - but have no brand loyalty and don't choose a particular service (on a shared corridor) for its brand name alone.
As they see it, the 'express bus' is blue. Other options aren't.
When the Streetlites came to the 78, she could tell it was a new bus. But couldn't believe how rattly and uncomfortable it was.