East Midlands Bus Operations
East Midlands Bus Operations
It's hardly unique. It's been shown to work for a long time. Recently, I posted a link in the video thread pointing to an episode of a documentary called Losing Track (1985). As well as looking at TWPTE, the episode also looks at how South Yorkshire PTE managed to increase passenger numbers in the 1980s through a low fares policy subsidised partially through local rates. It's quite interesting if you haven't watched it already.
http://northeastbuses.co.uk/forum/showth...hp?tid=328&pid=6432#pid6432