08 Apr 2021, 11:15 am
#315
(08 Apr 2021, 10:48 am)streetdeckfan I wonder if our incessant complaining about confusing branding had anything to do with that?!
Absolutely not - you’re giving this forum too much credit and Go North East’s commercial team not enough.
It was always planned for the service to be branded as Seasider, but the artwork hadn’t been completed with the new logo on so the name X-lines was used in the press release and in initial graphics just to get something out. The X11 is not an X-lines service, it doesn’t have a good fit within the X-lines family, and it’s nothing more than an operational decision to allocate an X-lines bus, for all the reasons mentioned previously.
The main promotion elements including the leaflet have all used Seasider, and any previous reference to X-lines in initial comms has been replaced.
Sorry to disappoint...
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