Sunderland District | A new network of brands for services in Sunderland
Sunderland District | A new network of brands for services in Sunderland
(18 Jul 2021, 8:14 am)Dan Not sure what you're getting at here.
As has been said previously, the buses are being re-allocated due to the fact that the "Black Cats" branded Wright Streetlites are Euro 6, and Newcastle are implementing a clean air zone which would require Euro 6 buses to be allocated to routes going into the city. The Euro 5 buses being re-allocated to the routes which currently have Euro 6 buses allocated to them are being repainted into a new livery as a result.
The fact that you're even raising this as a point means that the rear advertising on this bus is effective. It's caught your attention and you've read it.
Each of the nine buses will have a different rear advertisement, with one eye-catching message in a big bold font, with supporting messaging attached to it. 'Fruitful' is the grab here, with supporting messaging for the Washington Local saver ticket (£15 for unlimited travel around Washington).
I'll quite happily admit that I don't particularly like the Sunderland District liveries, but if you compare that against the rear of the buses on this route currently (https://flic.kr/p/WASQPx), I think there's a very clear winner as to which one is communicating the service offering (fares, route, and features) more effectively. Alas, the fare quoted on the rear of all the Streetlites is for the Sunderland Local saver, which isn't actually valid beyond the A19 and is cheaper than the equivalent local saver ticket for Washington...
...which promotes the 15-minute frequency on this route to Sunderland University in the supporting messaging.
8332 carries 'sweet deals' promoting the £3.50 GoLocal Sunderland day ticket:
Go North East 8332 NK11 HJC by North East Transport Photos, on Flickr
(18 Jul 2021, 8:14 am)Dan Not sure what you're getting at here.
As has been said previously, the buses are being re-allocated due to the fact that the "Black Cats" branded Wright Streetlites are Euro 6, and Newcastle are implementing a clean air zone which would require Euro 6 buses to be allocated to routes going into the city. The Euro 5 buses being re-allocated to the routes which currently have Euro 6 buses allocated to them are being repainted into a new livery as a result.
The fact that you're even raising this as a point means that the rear advertising on this bus is effective. It's caught your attention and you've read it.
Each of the nine buses will have a different rear advertisement, with one eye-catching message in a big bold font, with supporting messaging attached to it. 'Fruitful' is the grab here, with supporting messaging for the Washington Local saver ticket (£15 for unlimited travel around Washington).
I'll quite happily admit that I don't particularly like the Sunderland District liveries, but if you compare that against the rear of the buses on this route currently (https://flic.kr/p/WASQPx), I think there's a very clear winner as to which one is communicating the service offering (fares, route, and features) more effectively. Alas, the fare quoted on the rear of all the Streetlites is for the Sunderland Local saver, which isn't actually valid beyond the A19 and is cheaper than the equivalent local saver ticket for Washington...
...which promotes the 15-minute frequency on this route to Sunderland University in the supporting messaging.
8332 carries 'sweet deals' promoting the £3.50 GoLocal Sunderland day ticket:
(16 Jul 2021, 6:12 pm)Storx You missed the 39/39A. Wouldn't be surprised to see some of them stay corporate though (9 and X6 in particular) with the 39/39A replacing the 9.
My guess:
Pink: 2/2A
Grey: 33/38/38A/938
Purple: 35/55 (Serves Peterlee)
Blue: 61 (Drifter Connection)
Dark Red: 39/39A
Corporate: 9/X6
(16 Jul 2021, 6:12 pm)Storx You missed the 39/39A. Wouldn't be surprised to see some of them stay corporate though (9 and X6 in particular) with the 39/39A replacing the 9.
My guess:
Pink: 2/2A
Grey: 33/38/38A/938
Purple: 35/55 (Serves Peterlee)
Blue: 61 (Drifter Connection)
Dark Red: 39/39A
Corporate: 9/X6
(18 Jul 2021, 1:36 pm)Michael Completely forgot to replySaw 5471 at Saltmeadows on the 16th painted Two tone blue front light blue rear darker blue.probably for the Coaster 1/1A No branding or road stripes yet. Ufortunatly would have only been able to get a head on shot of it due to it,s position so no good for new liveries. Also inside were 5335,5336 and another Berries Versa being painted.
Wasn't it said that every service would be under the brand, Sunderland District Fleet livery?
(18 Jul 2021, 1:36 pm)Michael Completely forgot to replySaw 5471 at Saltmeadows on the 16th painted Two tone blue front light blue rear darker blue.probably for the Coaster 1/1A No branding or road stripes yet. Ufortunatly would have only been able to get a head on shot of it due to it,s position so no good for new liveries. Also inside were 5335,5336 and another Berries Versa being painted.
Wasn't it said that every service would be under the brand, Sunderland District Fleet livery?
(18 Jul 2021, 2:48 pm)ian foster Saw 5471 at Saltmeadows on the 16th painted Two tone blue front light blue rear darker blue.probably for the Coaster 1/1A No branding or road stripes yet. Ufortunatly would have only been able to get a head on shot of it due to it,s position so no good for new liveries. Also inside were 5335,5336 and another Berries Versa being painted.
(18 Jul 2021, 2:48 pm)ian foster Saw 5471 at Saltmeadows on the 16th painted Two tone blue front light blue rear darker blue.probably for the Coaster 1/1A No branding or road stripes yet. Ufortunatly would have only been able to get a head on shot of it due to it,s position so no good for new liveries. Also inside were 5335,5336 and another Berries Versa being painted.
(18 Jul 2021, 1:36 pm)Michael Completely forgot to reply
Wasn't it said that every service would be under the brand, Sunderland District Fleet livery?
(18 Jul 2021, 1:36 pm)Michael Completely forgot to reply
Wasn't it said that every service would be under the brand, Sunderland District Fleet livery?
(18 Jul 2021, 4:20 pm)Storx Not too sure tbh, the X6 could be classed as Peterlee though instead I guess to get around it. All X services we're meant to be X Lines aswell but we've got the X6 and X22 not in it so who knows tbh.
Just be surprised for them to repaint the Streetlites on the 9 again since they were only done last year but the Solo that had accident damage got put into Peterlee Local base livery roughly the same time. Maybe that's classed as a South Tyneside service instead since most the route is outside Sunderland to be fair, having a Sunderland District service in Hebburn is a bit out of place. Apart from the 55 between Easington Lane and Wingate and the 61 believe the rest of the routes are in the Sunderland area.
(18 Jul 2021, 4:20 pm)Storx Not too sure tbh, the X6 could be classed as Peterlee though instead I guess to get around it. All X services we're meant to be X Lines aswell but we've got the X6 and X22 not in it so who knows tbh.
Just be surprised for them to repaint the Streetlites on the 9 again since they were only done last year but the Solo that had accident damage got put into Peterlee Local base livery roughly the same time. Maybe that's classed as a South Tyneside service instead since most the route is outside Sunderland to be fair, having a Sunderland District service in Hebburn is a bit out of place. Apart from the 55 between Easington Lane and Wingate and the 61 believe the rest of the routes are in the Sunderland area.
(18 Jul 2021, 4:20 pm)Storx Not too sure tbh, the X6 could be classed as Peterlee though instead I guess to get around it. All X services we're meant to be X Lines aswell but we've got the X6 and X22 not in it so who knows tbh.
Just be surprised for them to repaint the Streetlites on the 9 again since they were only done last year but the Solo that had accident damage got put into Peterlee Local base livery roughly the same time. Maybe that's classed as a South Tyneside service instead since most the route is outside Sunderland to be fair, having a Sunderland District service in Hebburn is a bit out of place. Apart from the 55 between Easington Lane and Wingate and the 61 believe the rest of the routes are in the Sunderland area.
(18 Jul 2021, 4:20 pm)Storx Not too sure tbh, the X6 could be classed as Peterlee though instead I guess to get around it. All X services we're meant to be X Lines aswell but we've got the X6 and X22 not in it so who knows tbh.
Just be surprised for them to repaint the Streetlites on the 9 again since they were only done last year but the Solo that had accident damage got put into Peterlee Local base livery roughly the same time. Maybe that's classed as a South Tyneside service instead since most the route is outside Sunderland to be fair, having a Sunderland District service in Hebburn is a bit out of place. Apart from the 55 between Easington Lane and Wingate and the 61 believe the rest of the routes are in the Sunderland area.
(22 Jul 2021, 9:32 am)Acky81 Any photos of the repainted black cats into blue. I rode the 2 for the first time the other day on a berry versa. Felt so cramped to the streetlite. Horrible
(22 Jul 2021, 9:32 am)Acky81 Any photos of the repainted black cats into blue. I rode the 2 for the first time the other day on a berry versa. Felt so cramped to the streetlite. Horrible
![[Image: 51327168967_f454a3d003_5k.jpg]](https://live.staticflickr.com/65535/51327168967_f454a3d003_5k.jpg)
Go North East 8333 / NK11 HJV by kieron mathews, on FlickrGo North East 8333 / NK11 HJV by kieron mathews, on Flickr
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I cannot think of anything good about the Streetlites, heck they don't even have a habit of self combustion to redeem themselves.
(22 Jul 2021, 2:05 pm)Rapidsnap I cannot think of anything good about the Streetlites, heck they don't even have a habit of self combustion to redeem themselves.
(22 Jul 2021, 2:05 pm)Rapidsnap I cannot think of anything good about the Streetlites, heck they don't even have a habit of self combustion to redeem themselves.
![[Image: b49f5d1c8a3d77d5acb9f18ba64e9a80.jpg]](https://uploads.tapatalk-cdn.com/20210723/b49f5d1c8a3d77d5acb9f18ba64e9a80.jpg)
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