Best New Brand/Redone Brand of 2021
Best New Brand/Redone Brand of 2021
The grey spare livery is the one that stands out for me.
Maybe it's because it isn't too much of an identi-kit copy and paste that looks like something ran by another operator.
https://www.flickr.com/photos/27974644@N07/51523176814
https://www.flickr.com/photos/york-bus/42835576360
(05 Dec 2021, 9:33 pm)Andreos1 The grey spare livery is the one that stands out for me.Thanks to the proliferation of Best Impressions designs, all liveries now seem identi-kit...
Maybe it's because it isn't too much of an identi-kit copy and paste that looks like something ran by another operator.
https://www.flickr.com/photos/27974644@N07/51523176814
https://www.flickr.com/photos/york-bus/42835576360
(05 Dec 2021, 9:33 pm)Andreos1 The grey spare livery is the one that stands out for me.Thanks to the proliferation of Best Impressions designs, all liveries now seem identi-kit...
Maybe it's because it isn't too much of an identi-kit copy and paste that looks like something ran by another operator.
https://www.flickr.com/photos/27974644@N07/51523176814
https://www.flickr.com/photos/york-bus/42835576360
(06 Dec 2021, 9:34 am)54APhotography Thanks to the proliferation of Best Impressions designs, all liveries now seem identi-kit...
(06 Dec 2021, 9:34 am)54APhotography Thanks to the proliferation of Best Impressions designs, all liveries now seem identi-kit...
(06 Dec 2021, 10:13 am)Dan Go North East has briefed in the design concepts to the agencies which they use (not limited to Best Impressions). Go North East's Managing Director made it very publicly known when starting at the company that his view was that all branded buses should have something that ties them together in one house style, having achieved something similar in his last position at Reading Buses.
This 'house style' is two colours separated by two 'road stripes' on a 55-degree angle.
(06 Dec 2021, 10:13 am)Dan Go North East has briefed in the design concepts to the agencies which they use (not limited to Best Impressions). Go North East's Managing Director made it very publicly known when starting at the company that his view was that all branded buses should have something that ties them together in one house style, having achieved something similar in his last position at Reading Buses.
This 'house style' is two colours separated by two 'road stripes' on a 55-degree angle.
(06 Dec 2021, 10:17 am)mb134 That brief not make it to the Quaycity or Voltra designers then?
(06 Dec 2021, 10:17 am)mb134 That brief not make it to the Quaycity or Voltra designers then?
(06 Dec 2021, 10:13 am)Dan I don't think it's fair to blame Best Impressions.We will disagree there, looking at the country as a whole you don't need to look twice to spot a BI design, problem is when one person/team is responsible it soon loses any individuality and starts to blend. Your roadstripes are a different aspect, by that ⅔ block colour to ⅓ diagonal break is all over the shop.
Go North East has briefed in the design concepts to the agencies which they use (not limited to Best Impressions). Go North East's Managing Director made it very publicly known when starting at the company that his view was that all branded buses should have something that ties them together in one house style, having achieved something similar in his last position at Reading Buses.
This 'house style' is two colours separated by two 'road stripes' on a 55-degree angle. Inevitably any other operators using a similar livery design will look similar - there are only so many colours in the rainbow, especially colours which don't jar... That's not the design agency's fault, that's the operators'.
Ironically, and further reiterating my point, the two examples Andreos gave above (First Leeds & Tyne Valley 10) were designed by different agencies.
(06 Dec 2021, 10:13 am)Dan I don't think it's fair to blame Best Impressions.We will disagree there, looking at the country as a whole you don't need to look twice to spot a BI design, problem is when one person/team is responsible it soon loses any individuality and starts to blend. Your roadstripes are a different aspect, by that ⅔ block colour to ⅓ diagonal break is all over the shop.
Go North East has briefed in the design concepts to the agencies which they use (not limited to Best Impressions). Go North East's Managing Director made it very publicly known when starting at the company that his view was that all branded buses should have something that ties them together in one house style, having achieved something similar in his last position at Reading Buses.
This 'house style' is two colours separated by two 'road stripes' on a 55-degree angle. Inevitably any other operators using a similar livery design will look similar - there are only so many colours in the rainbow, especially colours which don't jar... That's not the design agency's fault, that's the operators'.
Ironically, and further reiterating my point, the two examples Andreos gave above (First Leeds & Tyne Valley 10) were designed by different agencies.
(06 Dec 2021, 10:17 am)mb134 That brief not make it to the Quaycity or Voltra designers then?
(06 Dec 2021, 10:13 am)Dan I don't think it's fair to blame Best Impressions.
Go North East has briefed in the design concepts to the agencies which they use (not limited to Best Impressions). Go North East's Managing Director made it very publicly known when starting at the company that his view was that all branded buses should have something that ties them together in one house style, having achieved something similar in his last position at Reading Buses.
This 'house style' is two colours separated by two 'road stripes' on a 55-degree angle. Inevitably any other operators using a similar livery design will look similar - there are only so many colours in the rainbow, especially colours which don't jar... That's not the design agency's fault, that's the operators'.
Ironically, and further reiterating my point, the two examples Andreos gave above (First Leeds & Tyne Valley 10) were designed by different agencies.
(06 Dec 2021, 10:17 am)mb134 That brief not make it to the Quaycity or Voltra designers then?
(06 Dec 2021, 10:13 am)Dan I don't think it's fair to blame Best Impressions.
Go North East has briefed in the design concepts to the agencies which they use (not limited to Best Impressions). Go North East's Managing Director made it very publicly known when starting at the company that his view was that all branded buses should have something that ties them together in one house style, having achieved something similar in his last position at Reading Buses.
This 'house style' is two colours separated by two 'road stripes' on a 55-degree angle. Inevitably any other operators using a similar livery design will look similar - there are only so many colours in the rainbow, especially colours which don't jar... That's not the design agency's fault, that's the operators'.
Ironically, and further reiterating my point, the two examples Andreos gave above (First Leeds & Tyne Valley 10) were designed by different agencies.
(06 Dec 2021, 5:09 pm)Andreos1 The brief was obviously to make the Q3 look very similar to the LBA services. https://flic.kr/p/2kGWoCy
https://busandtrainuser.com/2020/09/02/f...flyer/amp/
Take away that corporate road stripe and the differences are even harder to detect.
Do you not find it bizarre that different operators in various parts of the country all seem to be jumping on the same pattern or theme? With designers seemingly struggling to come up with something unique or different?
Yet, designers in other parts of the world (away from the corporate templates set out by those in say Doxford Towers) seem to manage fine.
Unless they're all copying each other (I mean are inspired by) and are desperate to have a curve or vertical/diagonal line of some sort.
(06 Dec 2021, 5:09 pm)Andreos1 The brief was obviously to make the Q3 look very similar to the LBA services. https://flic.kr/p/2kGWoCy
https://busandtrainuser.com/2020/09/02/f...flyer/amp/
Take away that corporate road stripe and the differences are even harder to detect.
Do you not find it bizarre that different operators in various parts of the country all seem to be jumping on the same pattern or theme? With designers seemingly struggling to come up with something unique or different?
Yet, designers in other parts of the world (away from the corporate templates set out by those in say Doxford Towers) seem to manage fine.
Unless they're all copying each other (I mean are inspired by) and are desperate to have a curve or vertical/diagonal line of some sort.
(06 Dec 2021, 10:13 am)Dan I don't think it's fair to blame Best Impressions.To the average passenger, it's not obvious in my view that the buses are run by Go North East - no longer is there a fleet name on the front or above the entrance doors, it's relatively small and towards the rear.
Go North East has briefed in the design concepts to the agencies which they use (not limited to Best Impressions). Go North East's Managing Director made it very publicly known when starting at the company that his view was that all branded buses should have something that ties them together in one house style, having achieved something similar in his last position at Reading Buses.
This 'house style' is two colours separated by two 'road stripes' on a 55-degree angle. Inevitably any other operators using a similar livery design will look similar - there are only so many colours in the rainbow, especially colours which don't jar... That's not the design agency's fault, that's the operators'.
Ironically, and further reiterating my point, the two examples Andreos gave above (First Leeds & Tyne Valley 10) were designed by different agencies.
(06 Dec 2021, 10:13 am)Dan I don't think it's fair to blame Best Impressions.To the average passenger, it's not obvious in my view that the buses are run by Go North East - no longer is there a fleet name on the front or above the entrance doors, it's relatively small and towards the rear.
Go North East has briefed in the design concepts to the agencies which they use (not limited to Best Impressions). Go North East's Managing Director made it very publicly known when starting at the company that his view was that all branded buses should have something that ties them together in one house style, having achieved something similar in his last position at Reading Buses.
This 'house style' is two colours separated by two 'road stripes' on a 55-degree angle. Inevitably any other operators using a similar livery design will look similar - there are only so many colours in the rainbow, especially colours which don't jar... That's not the design agency's fault, that's the operators'.
Ironically, and further reiterating my point, the two examples Andreos gave above (First Leeds & Tyne Valley 10) were designed by different agencies.
(07 Dec 2021, 10:21 am)Train8261 Questions you have to ask. Is all this bus branding really working in "getting people back on board"
(07 Dec 2021, 10:21 am)Train8261 Questions you have to ask. Is all this bus branding really working in "getting people back on board"