6155 now in full Elite Bus Driver Training Academy advertising:
https://flic.kr/p/2pkqww3
With this Loop liveried B9 receiving a full wrap, it does make you think the yellow Streetlites about to arrive may indeed be for something else*, as the B9 has shown the vehicle doesn’t need to be in base yellow for Training Academy advertising.
*Then again they do look to be in the same shade of yellow as the training Omnicity below.
Training vehicle 5244 in full yellow:
https://flic.kr/p/2pkoCyZ
(09 Dec 2023, 12:15 pm)ne14ne1 wrote [ -> ]6155 now in full Elite Bus Driver Training Academy advertising:
https://flic.kr/p/2pkqww3
With this Loop liveried B9 receiving a full wrap, it does make you think the yellow Streetlites about to arrive may indeed be for something else*, as the B9 has shown the vehicle doesn’t need to be in base yellow for Training Academy advertising.
*Then again they do look to be in the same shade of yellow as the training Omnicity below.
Training vehicle 5244 in full yellow:
https://flic.kr/p/2pkoCyZ
Must be desperate times in Manchester having to get army re.. sorry bus drivers from the North East to work down there.
Also #savethewindows
(09 Dec 2023, 5:29 pm)Storx wrote [ -> ]Must be desperate times in Manchester having to get army re.. sorry bus drivers from the North East to work down there.
Also #savethewindows
Definitely pretty crap that apart from sticking the GNE logo at the top and reference to GNE at the very end, all of the rest of the content remains untouched and mentions only GNW. Amateur to say the least.
(10 Dec 2023, 12:00 am)stagecoachbusdepot wrote [ -> ]Definitely pretty crap that apart from sticking the GNE logo at the top and reference to GNE at the very end, all of the rest of the content remains untouched and mentions only GNW. Amateur to say the least.
Did you expect anything else from them?
Just typed in the website on the wrap, taking me to a page telling me all about how much I could earn in Bolton, Wigan, and Queens Road - the latter blowing the low "productivity" GNE wage out of the water.
Forgot to add "Blakey awaits with some tea & biscuits once you have qualified".
Keep drivers managed by ex drivers who have done time on the road and understand the job!
I agree it's a bit cringe, but it's good to see some money being spent on a recruitment drive. I do question the accuracy of it, though?
The video mentions 'free family travel' - is this new, as it was at a salary deduction previously, wasn't it? Few comments on Facebook mentioning similar.
'Job satisfaction' - can you really promise this in an ad, and even if they're going down that route, what basis are they promising it on? Straight off the back of the worst and longest dispute in company history?
Looking at CAP Code 20, available here:
https://www.asa.org.uk/codes-and-rulings...-code.html
20.2 states: "Living and working conditions must not be misrepresented."
Mind you, it also states: "Quoted earnings must be precise; if one has to be made, a forecast must not be unrepresentative. If income is earned from a basic salary and commission, commission only or in some other way, that must be made clear."
Given that you're paid for hours worked (not a salary), I don't know how they're still getting away with quoting 30k. There's certainly not a forecast anywhere explaining it?
This aside, like I say, it's good to see money being spent on a recruitment drive, but I wonder if they're expecting a different result?
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(30 Jan 2024, 7:12 pm)Michael wrote [ -> ]Cringe
Very much agree - weird thing is this kind of thing must appeal to some, as I understand it is being rolled out here on the back of it being hugely successful with GNW. Will be interesting to see if it was actually this campaign that helped them recruit, or the better salary, T&Cs etc over there (i.e. they would have successfully recruited whether the ad was running or not). Minor point given the cringe factor of the whole thing but bit underwhelmed to see the few shots of GNE logo on uniforms etc is the old one, not great for an elite new advertising campaign to have out of date branding.
That said, good to see the landing site finally actually has GNE content on there instead of just a load of GNW detail. Interesting the top line name checks Newcastle rather than the wider region.
It's gotten them a decent amount of free publicity with the BBC amongst others picking it up. The Top Gear stunt at the Air Museum was quirky enough to interest local news editors.
It did feel very very dated though in terms of a campaign but it's not a forward thinking industry. Let's hope it delivers some numbers (and drivers!) and not just some marketing awards
Apparently anyone who joins the company gets a bright yellow hoodie with "Elite Bus Training Academy" or something on.
(31 Jan 2024, 3:18 pm)Ambassador wrote [ -> ]It's gotten them a decent amount of free publicity with the BBC amongst others picking it up. The Top Gear stunt at the Air Museum was quirky enough to interest local news editors.
It did feel very very dated though in terms of a campaign but it's not a forward thinking industry. Let's hope it delivers some numbers (and drivers!) and not just some marketing awards
Jim Scott would be all over that.
(31 Jan 2024, 7:31 pm)F114TML wrote [ -> ]Apparently anyone who joins the company gets a bright yellow hoodie with "Elite Bus Training Academy" or something on.
Saw someone driving one in a yellow hoodie today, Thought to myself: "Children in Need isn't until November isn't it? Must be getting their money's worth out of the Pudsey costume" before I realised what it was.
Wonder when they are going to remove the adverts that are still on the back of quite a few vehicles saying the hourly rate is £12.83
Elite driver academy? Who are they kidding! Mind you I doubt I’d put up with being told to do some of the stuff they go on at ya about these days
Christ, just had the misfortune of witnessing a member of the elite driving academy attempting to leave Durham Bus Station.
Are they really allowed on the public road in a city centre full of pedestrians before they have figured out how to turn a corner?
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yes, people can make mistakes. as far as i'm aware they're currently running at 3 trainees per vehicle, so it may be that particular driver has only just got in the seat for the day!
vehicles are dual controls so can be stopped when at imminent risk of collision
(01 May 2024, 3:23 pm)omnicity4659 wrote [ -> ]yes, people can make mistakes. as far as i'm aware they're currently running at 3 trainees per vehicle, so it may be that particular driver has only just got in the seat for the day!
vehicles are dual controls so can be stopped when at imminent risk of collision
Where about are these fitted? Behind nearside from wheel?