(12 Jan 2016, 12:21 pm)Dan wrote No, it's not a mistake.

I'd assume this is what ASDA wanted Go North East to show, as this is what the commercial department requested was shown on the display.


I'm not too sure where "Sed'field" is - could you advise?

Arriva North East 7539 (NK15 DZR) by Tony Kuy, on Flickr

(11 Jan 2016, 6:23 pm)DanPicken wrote 8294 has got rear advert boards.

(12 Jan 2016, 3:43 pm)LeeCalder wrote Ask the guy from Commercial at Stockton, he's the one that does them.

(12 Jan 2016, 4:41 pm)Dan wrote Ah; but as palatine3833 has such an avid interest in the destination displays of other operators, I thought he'd like to look closer to home? 

(12 Jan 2016, 5:03 pm)LeeCalder wrote Palatine3833 did used to do the destination displays, until they were grouped.

So now, Durham has their and Darlington displays on, and Stockton has theirs and Redcar's.

(12 Jan 2016, 5:01 pm)Davie wrote 556 was on service 74 today. https://flic.kr/p/D3oepE

(12 Jan 2016, 5:07 pm)Diamond One wrote thought the North Division did all in one as did the South Division so it doesn't all get confused

(12 Jan 2016, 5:15 pm)Jimmi wrote I know this is just the base livery but, looking at that photo, I am not so sure on how this looks, I don't mind the yellow between the windows, but I don't like how it's dark blue between the drivers window and the windscreen. Not sure about the blue not going along the whole of the top of the bus either (stops just before the back of the bus). I feel that the brand whatever it may be will look better on the Solo SR's, we'll just have to wait and see I guess.

(12 Jan 2016, 5:27 pm)Michael wrote Currently a number 2 parked up in Park Lane at Stand M

(12 Jan 2016, 5:35 pm)Davie wrote I thought they did at this time as it interworks with service 60?

(12 Jan 2016, 5:01 pm)Davie wrote 556 was on service 74 today. https://flic.kr/p/D3oepE

(12 Jan 2016, 8:39 pm)NK53 TKT wrote Why a blue top?

(12 Jan 2016, 8:43 pm)S813 FVK wrote Part of the new branding for the Tynedale Links services.

(12 Jan 2016, 5:36 pm)S813 FVK wrote Not at this time i wouldn't have thought. Too early i think.

(12 Jan 2016, 8:44 pm)NK53 TKT wrote I thought the MPDs were going?

(12 Jan 2016, 8:44 pm)NK53 TKT wrote I thought the MPDs were going?

(12 Jan 2016, 5:20 pm)GX03 SVC wrote Northumbria are all-in-one, but Durham County have two parts (Belmont/Darlington & Stockton/Redcar), all with a few services from each other included. 

Sed'field is Sedgefield, to fit it on one page, otherwise it would be via Sedgefield & S'ton.

(12 Jan 2016, 9:18 pm)S813 FVK wrote More information regarding why not all of the Tynedale Links fleet is being replaced by new Optare Solo SRs can be found here.

(12 Jan 2016, 12:21 pm)Dan wrote No, it's not a mistake.

I'd assume this is what ASDA wanted Go North East to show, as this is what the commercial department requested was shown on the display.


I'm not too sure where "Sed'field" is - could you advise?

Arriva North East 7539 (NK15 DZR) by Tony Kuy, on Flickr

(13 Jan 2016, 9:22 am)Dan wrote Obviously my original post was tongue-in-cheek, and I knew it was an abbreviation of Sedgefield.

Bus operators use via points to make passengers aware of the places that service calls at, before reaching the terminal point. The use of via points is also an effective way of marketing the service "on the go" - potential customers who are using other means of transportation (car, walking, etc) may not be aware that the service calls at those locations, and may realise that the service may be worth trying out.

Abbreviated via points are of little to no use to potential customers who aren't familiar with the bus company's network of services. There is no requirement to only use one page on a destination display (indeed, several services in Durham use two or three if I recall correctly), so makes very little sense (in my opinion), not to take advantage of the destination display's full capabilities.


That was obviously just a hypothesis, rather than confirmed information! 

(13 Jan 2016, 12:26 pm)palatine3833 wrote Since you believe that this is not a sensible way of advising tourists of areas they are unaware of, would you like to take up your gripe with the Highways Agency also?  I've lost count the amount of times I have passed signs denoting places using abbreviations (M'boro, S'ton, D'ham, Ch-l-St) - are these all incorrect too?

(13 Jan 2016, 12:27 pm)Dan wrote Not too sure where I said an abbreviation was incorrect, deary..! 

(13 Jan 2016, 12:28 pm)palatine3833 wrote You were implying that it was an incorrect way of doing things though  

(13 Jan 2016, 12:42 pm)Dan wrote Certainly wasn't implying anything! I was giving my opinion that it "makes very little sense" to use an abbreviation unnecessarily on a destination display. The only 'correct' way of making a destination is to include all relevant information to suit the bus operator's commercial needs - the styling is irrelevant. If Arriva thinks that abbreviating locations served on the route of a service meets their commercial needs, so be it.

I was fairly explicit in my previous response to Lee - as you have such an avid interest in the destination displays of other operators, I thought you'd like to look closer to home at Arriva's destination displays (which certainly aren't perfect!) 

(13 Jan 2016, 1:56 pm)Diamond One wrote 3963 has lost its advertising livery it now has a purple door where they left the Natwest advertising on its on Q3 if anyone wants to know which route it's on

(13 Jan 2016, 4:15 pm)NK53 TKT wrote What time

(13 Jan 2016, 4:19 pm)Dan wrote 16:25 from Waggonway Drive - currently running 15 mins late.