RE: North West Bus Operations
(24 Jul 2017, 9:12 pm)Tamesider wrote Bearing the vast majority of the population aren't on Twitter - let alone sat in front of the telly last night thinking "I'm bored, I'll just go and check the Twitter account for a bus company that doesn't run within 60 miles of Manchester" what was the point of this?
There has been no media coverage, nothing on the Stagecoach Manchester website, and most telling, nothing on buses! Could this have been the worst PR stunt ever?
There was an official press release on the C&NL Stagecoach page, but nothing official from the regions the open topper is/has been going to so far. It has featured heavily on social media with Transport for Greater Manchester and today with Travel Merseyside and Merseyside Better By Bus Campaign, much of the material linking to social media.
It was never planned to be a huge media push (papers etc), an on the fly push to promote with the passing punters. Lots of #hashtags and social media push in the end which has worked pretty well so far. The open topper was in and out of the Piccadilly all day so turned a few heads anyway! There is a Stagecoach promotional team on board and were out in Manchester between runs yesterday too, giving out freebies and whatnot.
In fairness the promo-tour almost didn't happen. It has been a push to get the open-toppers ready, especially in time for the start of the school holidays considering they were suppose to be here in April. In addition, Wright managed to send them not fully complete, there was also an untoward certification issues (which in the end deemed the Lothian Gemini 3 OTs in the red too), plus Hannover have been (and still) completing NSA installations which have caused a headache in themselves due to screen sizes being spec-d wrongly somewhere along the line.
Good feedback from Manchester anyway, a local team push pre-visit from regions would have been the icing on the cake though I agree.