(01 Jun 2015, 9:33 pm)Malarkey wrote Look bit something like this perhaps.
Although I think the first livery you made looks incredibly smart and suits the bus well, I don't think this would ever happen.
The majority of the brands the company has re-launched recently have all been modernised, and they really are eye-catching. The aim of the game when ordering new buses is, for the most part, to increase passenger growth (with profit levels hence rising to cover the costs of the new vehicles).
Opposed to resurrecting an old 'heritage' brand name which I'd suggest that only the older generation will understand, would it perhaps not be more appropriate to play on the success of the "Angel" brand name/design? Something like "Angel Express", dependent on the design, could work really well in my opinion. There's no need to explain the brand name, because it's obvious to both you and I, as well as normal customers, but it would be so much easier to market than "The OK Expressway" during publicity events. Any customers who aren't aware that the "Pronto" is actually an express version of the "Angel" 21 service would realise then that they could migrate to the "Pronto" X21 service, and (from Go North East's point of view) hopefully any customers on Arriva's "MAX" X12 route would consider migrating - any new buses would come fitted with leather seats, Wi-Fi and power sockets, so this would instantly bump the service up to Arriva's equivalent "Sapphire" offering.