(02 Jun 2015, 12:18 pm)Greg in Weardale wrote There's room for traditional brands as well as new ones. They've brought back the Black Cats (with a better and more relevant livery than before). Red Kite, a great brand, was kept, as was Toonlink, again with an improved livery, whereas the the rather meaningless Lime name was updated. X21 is more than a fast bus to Durham as it serves Bishop Auckland, the OK area, where it has a relevance to many people. I still think non branded red vehicles should be called Northern, much more dynamic, and that's the name it's known by most passengers. Go North East sounds like a tourist board or an organisation to promote the regional economy.
Let's also not forget that they are still keeping the OK name going with 'The OK Way' on service 18 in the Bishop Auckland area so I think if the OK name was incorporated into a brand for the X21 it may potentially help additionally boost the profile of service 18.