X30/X31/X70/X71/X43 - "West Durham Swift" - Revival?
Why, first of all was the West Durham Swift brand withdrawn. Although it was very plain, I always thought with the right image (Something like Red Kite - could look quite stunning? , but with image of a Swift (play on word; bird/fast(swiftly) the brand would have great potential.
With the number of old dekkers in Stanley, branded Omnicities were often substituted with old yellow palatines (1s & 2s) I understand from early launch to link with Scholars services & times, and the brand was never really promoted strongly.
Routes could possibly be extended eg to Durham with limited stops where Diamond & 15 services overlap. - or maybe just a stronger brand on existing route with better equipment?
RE: Go North East: Latest News & Discussion - June 2015