In agreement with Tom about the Premier League one being the better of the leagues.
With regard to a prize, could our 'insiders' not blag something?
There are several working for different companies and it may mean there doesn't need to be subs.
Day tickets, week tickets, a ride on a bus through the bus wash... The list is endless and it isn't going to cost the operator anything but a piece of paper (or the press of a button if an m-ticket).