(03 Dec 2016, 8:11 pm)S813 FVK wrote Is it though? Do you expect passengers to be sad enough to actually go and research the distance between the earth and the moon (which is actually only 238,855 miles according to a much more reliable source than google) and do the necessary calculations to verify whether what was on the side of the bus they travelled on was correct? The majority of people will see it and not even put how factual the information into question.
Yes I do think despite the chances of it being slim someone will realise the information on the side of the bus is incorrect, as I have just clearly demonstrated. And to be fair if your going produce something on the basis of facts, then the Marketing Department at Go North East should ensure all statements they make are indeed correct, otherwise said statements are meaningless and a waste of time and effort when the company could focus on other aspects of improving it corporate identity.