(30 Jan 2020, 10:00 am)streetdeckfan wrote I agree to some extent, but I also believe that starting fresh like they did with LNER (although in that case they obviously couldn't keep using Virgin branding!)Improvements need to be prioritized over the name more than owt else in my eyes, wouldn't look good immediately giving it a new name and still having the same issues although at the same time it's well known that Arriva has been stripped of the franchise so to some extents may as well ditch the name immediately to at least assume it's instantly a better service being provided.
I obviously don't think just changing the name would instantly make it better, improvement to the service would be needed as well!
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Unsure if trains will continue to be refurbished or not which is annoying as some of the 158s going around are in a shocking state, seats battered to hell and well worn down, not a pleasant experience at all.