(05 Sep 2021, 11:34 am)Keeiajs wrote That is a bit stupid, check the dest. I remember I was on the 20 (before the South Sheilds Extension) it was Fab Fifty Six bus, and we got to Durham and the driver had a 15 mins rest, and this person went to the front and ask, where are we, I wanted to go to Newcaslte, and then the driver was like this was the 20. But it's a orange bus. And the driver was like that doesn’t matter. I left the bus so idk what happened.
How is it stupid?
If passengers are being conditioned to identify their bus by the colour of the stripe or tbe paintwork then why should they check the destination? You have already outlined an example how this can happen in tbe real world (including the driver's rather dismissive response), so what exactly is the point of tbe brand if thing that it achieves is different to what the customer expects? If you buy a Cadbury's Caramel, opened the wrapper only to find a Dairy Milk, you wouldn't be best pleased if you rang Cadbury's customer service department and they said "Tough luck, mate. Should have studied the chocolate before biting into it". I've never known McDonald's to put things in different boxes or bags, or to skimp on ingredients, because it's an Evening or Sunday. A brand only works when it is applied across all products and services. If it isn't, then what is the point of brand?