They need to push it and increase frequency North of Durham - marketing both to students at Colleges and Uni's as well as commuters etc.
Wonder how many students in say Spennymoor heading to New College know about this and will switch from the GNE offer?

Arriva will never be able to compete with the 21 for frequency. But I'm not sure having an hourly X2 (no matter how cheap it is) will attract passengers.

Is it a coincidence this ticket is launched as GNE announce a partial pull out of the area?
It has obviously been planned a while, to get costings drawn up, boundaries changed.
Has someone in GNE towers got wind of it and raised the white flag?