(22 May 2022, 4:43 pm)cbma06 wrote Faster doesn’t mean better though

X6 might be quicker  but the 62 picks up more potential passengers than the x6.

Yea because the 202 didn’t go via Easington, the 62 is just an replacement  of the 208 between Easington and Peterlee , serving more areas is better than not picking any passengers up

62 serves areas and keeping estates connected


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(22 May 2022, 6:35 pm)F114TML wrote Serving more areas is better, so why was the 202 withdrawn from Westlea and Northlea in 2013, with those areas passing to the 265, which lost those areas after a whole 10 months? Westlea was left with a council bus that ran 4 or 5 times a day and has been suspended since the first lockdown, and Northlea got the 238 (now 71)

Also, the 62A is what serves all the estates, the 62 just passes through. It's probably just to keep a 30-min frequency in that area, otherwise the diversion is pretty pointless, meanwhile if I was still at college, I'd be facing an extra 20 minutes on my journey (10 min extra on the bus, 10 min walking because it no longer stops outside the college), or having to either buy a day ticket, or try to use Arriva.

Cityrider.jpg (Size 62.83 KB | Downloads 28)

(27 May 2022, 9:09 pm)Malarkey wrote As noted in a post regarding the new poppy bus as stated I quite like the look incorporating both the poppy and corporate livery so I wondered what a branded bus would look like using the same ethos rather than just the roadway with differentiating shades of the same/similar colours but instead using the current corporate livery with a red strip before the branded colour base, below is a mock up of how the CityRider 56 would look. 

(27 May 2022, 9:09 pm)Malarkey wrote As noted in a post regarding the new poppy bus as stated I quite like the look incorporating both the poppy and corporate livery so I wondered what a branded bus would look like using the same ethos rather than just the roadway with differentiating shades of the same/similar colours but instead using the current corporate livery with a red strip before the branded colour base, below is a mock up of how the CityRider 56 would look. 

(24 Jul 2022, 10:09 pm)Ds1197 wrote I personally think the 50 is popular enough to be branded service just not sure what you would brand it

(24 Jul 2022, 10:33 pm)F114TML wrote You say that, but it clearly has some form of impact - I remember my mam a few years ago ask if the 56 is "the orange one with the flowers", and she doesn't know the first thing about buses other than how to get on. In fact, I was very surprised she even knew the 56 exists, let alone the buses used on it, considering it doesn't go near us. Dad's rather the same - every time he needs to use the bus, he asks if it' the 152 on the hour and half-past the hour (although I think it's at this point where he's just joking).

(24 Jul 2022, 10:47 pm)Ambassador wrote But she’s using that bus regardless…she’s differentiating a product, it doesn’t make it any easier. She’d just say ok, 56, from Springwell Club? Has Newcastle on the front? Great. Did the 28 see an explosion of passengers when it became Waggonway? Was the historically busy 723, 724, 221 and 735 suddenly overwhelmed when it become the 21 24/7 or the Angel? Nope. It’s the 21 to the vast majority of folks and it gets you from the cannon to town

These routes existed way before branding was born and will go on beyond it. Investment in lower fares, simplified timetables, easy ticketing (Jesus Christ the speed of gne contactless ) is what’s needed. Not paint

(24 Jul 2022, 10:55 pm)F114TML wrote What I'm saying is, if the 56 didn't have a strong and constant brand (orange with flowers), would she even know the 56 exists? Probably not, especially given the fact it doesn't go anywhere near to where we live.

What's most likely happened is she's seen one of the branded B9s on it a few times while out in either Newcastle or Sunderland or both, and made a connection ("big orange bus with flowers = 56"). Would she have made that connection if the 56 wasn't branded? I doubt it.

(24 Jul 2022, 10:55 pm)F114TML wrote What I'm saying is, if the 56 didn't have a strong and constant brand (orange with flowers), would she even know the 56 exists? Probably not, especially given the fact it doesn't go anywhere near to where we live.

What's most likely happened is she's seen one of the branded B9s on it a few times while out in either Newcastle or Sunderland or both, and made a connection ("big orange bus with flowers = 56"). Would she have made that connection if the 56 wasn't branded? I doubt it.

(24 Jul 2022, 11:24 pm)Chris 1 wrote But does it make her use, or want to use the service? I live in GNE land. I’ve never been on the SCNE 39 or 40 for example; but I know it’ll get me along the west road should I need to.

(24 Jul 2022, 11:41 pm)F114TML wrote Probably not, because she's probably never needed to.

(24 Jul 2022, 10:47 pm)Ambassador wrote But she’s using that bus regardless…she’s differentiating a product, it doesn’t make it any easier. She’d just say ok, 56, from Springwell Club? Has Newcastle on the front? Great. Did the 28 see an explosion of passengers when it became Waggonway? Was the historically busy 723, 724, 221 and 735 suddenly overwhelmed when it become the 21 24/7 or the Angel? Nope. It’s the 21 to the vast majority of folks and it gets you from the cannon to town

These routes existed way before branding was born and will go on beyond it. Investment in lower fares, simplified timetables, easy ticketing (Jesus Christ the speed of gne contactless ) is what’s needed. Not paint

(24 Jul 2022, 11:56 pm)Chris 1 wrote Exactly. So for all the shiny paintwork and bells and whistles, she isn’t going to use it. So what’s the point in it all? Branding ensures that passengers know which service they’ve used, or need, but despite what the likes of Stenning would have us believe the bus is the choice of last resort. If passengers have a viable alternative, they aint gonna use the 56 just because it’s got glowers on the side and sockets that may or may not work.

(24 Jul 2022, 11:56 pm)Chris 1 wrote Exactly. So for all the shiny paintwork and bells and whistles, she isn’t going to use it. So what’s the point in it all? Branding ensures that passengers know which service they’ve used, or need, but despite what the likes of Stenning would have us believe the bus is the choice of last resort. If passengers have a viable alternative, they aint gonna use the 56 just because it’s got glowers on the side and sockets that may or may not work.

(25 Jul 2022, 10:13 am)F114TML wrote Well she's never going to use it because she's never going to go to Springwell or Concord, is she?

(25 Jul 2022, 10:23 am)Andreos1 wrote In which case they've marketed the product and potentially raised awareness.
But they're not selling anything to her.

There's no particular ROI in that case.

(25 Jul 2022, 10:26 am)F114TML wrote Which is what I thought the point of route branding was.

(02 Aug 2022, 12:39 am)col87 wrote The problem Go north east have done they gone to over the top. East Durham worked and it was more than a brand it was like a little company of its own within Go North East it was the local bus service for east Durham. I am baffled why they then thought changing it to indigo which made no sense was a good idea it had no connection to the area.  Same with Tyne Tees Express it was a very simple brand which pointed out it’s the express service between Middlesbrough and Newcastle.  Changing it to just X9 10 then Xlines made no absolutely no sense it says nothing about the service.