(12 Jan 2016, 12:21 pm)Dan No, it's not a mistake.

I'd assume this is what ASDA wanted Go North East to show, as this is what the commercial department requested was shown on the display.


I'm not too sure where "Sed'field" is - could you advise?

Arriva North East 7539 (NK15 DZR) by Tony Kuy, on Flickr

(13 Jan 2016, 9:22 am)Dan Obviously my original post was tongue-in-cheek, and I knew it was an abbreviation of Sedgefield.

Bus operators use via points to make passengers aware of the places that service calls at, before reaching the terminal point. The use of via points is also an effective way of marketing the service "on the go" - potential customers who are using other means of transportation (car, walking, etc) may not be aware that the service calls at those locations, and may realise that the service may be worth trying out.

Abbreviated via points are of little to no use to potential customers who aren't familiar with the bus company's network of services. There is no requirement to only use one page on a destination display (indeed, several services in Durham use two or three if I recall correctly), so makes very little sense (in my opinion), not to take advantage of the destination display's full capabilities.


That was obviously just a hypothesis, rather than confirmed information! 

(13 Jan 2016, 12:26 pm)palatine3833 Since you believe that this is not a sensible way of advising tourists of areas they are unaware of, would you like to take up your gripe with the Highways Agency also?  I've lost count the amount of times I have passed signs denoting places using abbreviations (M'boro, S'ton, D'ham, Ch-l-St) - are these all incorrect too?

(13 Jan 2016, 12:27 pm)Dan Not too sure where I said an abbreviation was incorrect, deary..! 

(13 Jan 2016, 12:28 pm)palatine3833 You were implying that it was an incorrect way of doing things though  

(13 Jan 2016, 12:42 pm)Dan Certainly wasn't implying anything! I was giving my opinion that it "makes very little sense" to use an abbreviation unnecessarily on a destination display. The only 'correct' way of making a destination is to include all relevant information to suit the bus operator's commercial needs - the styling is irrelevant. If Arriva thinks that abbreviating locations served on the route of a service meets their commercial needs, so be it.

I was fairly explicit in my previous response to Lee - as you have such an avid interest in the destination displays of other operators, I thought you'd like to look closer to home at Arriva's destination displays (which certainly aren't perfect!) 

(13 Jan 2016, 1:56 pm)Diamond One 3963 has lost its advertising livery it now has a purple door where they left the Natwest advertising on its on Q3 if anyone wants to know which route it's on

(13 Jan 2016, 4:15 pm)NK53 TKT What time

(13 Jan 2016, 4:19 pm)Dan 16:25 from Waggonway Drive - currently running 15 mins late.

(13 Jan 2016, 4:28 pm)NK53 TKT Then the 18:13?

(13 Jan 2016, 4:30 pm)Dan That's correct.

(13 Jan 2016, 4:32 pm)NK53 TKT Great  
I getting on.
Will the 07:31 tomorrow have a red bus, just normally not but given the number of buses VOR?

(13 Jan 2016, 4:32 pm)NK53 TKT Great  
I getting on.
Will the 07:31 tomorrow have a red bus, just normally not but given the number of buses VOR?

(13 Jan 2016, 5:25 pm)Michael Had a bit of everything from Deptford this week on the 5:12pm from Hylton Retail park to Park Lane... todays offering is a Prince Bishops scania, yesterday it was the Sun FM B9...

Glad its different everyday though.

(13 Jan 2016, 5:56 pm)citaro5284 Aye Michael.....variety is the spice of life!

(13 Jan 2016, 6:04 pm)Michael Defo is Citaro, I wonder what it is tomorrow!

(13 Jan 2016, 6:12 pm)Davie My guess is it would be a bus.

(13 Jan 2016, 6:28 pm)DanPicken Well Gateshead Central Taxis would put a Bluebird on.