(20 Jun 2019, 8:38 pm)Andreos1 wrote
I think it's finding the right balance. Priced right enough, so that existing pass holders use the service OR pricing it in such a way, that it becomes viable for families to use the service.
Families not living in the Tyne Valley are looking at driving all the way to Hexham (which defeats the point in getting the AD122 - might as well drive the rest of the way) or buying a family ticket of some sort, on top of the AD122 ticket.
Add any other costs on top and the service just isn't an option for many.
I suppose it depends where and when you're boarding or getting off.
If a Q3 isn't due, but this open topper is and you're trying to get to the Quayside from The Ouseburn, then the open topper could be an option.
Whereas if there's little integration, then the driver will be passing stops, with potential passengers waiting for his/her mate from the same depot (hopefully!) following on a few minutes behind.
I suppose it's like the AD122 example above. Price it too high or not allow any integration with existing products and you're not going to allow it to reach its potential. Especially a new product like this.
I do agree that it could dilute the existing services, but do think with the right marketing, the potential to dilute could be diminished.
Just trying to find out this £25 app deal that's on the back of the Kia Picanto Solo's, and noticed the pricing structure of the open topper in Newcastle.
There's a Toon Tour ticket (valid on Q services between Newcastle and Gateshead) and a Toon Tour Plus which is valid on all GNE services.
The tickets are valid for 24 hours too!
Pleasantly surprised!
It took away the shock and horror of the £4.60 fare they're wanting on a Kia Picanto Solo!
I might pop up in the pricing thread tomorrow to share my thoughts on both.
