Pricing
Pricing
(13 Feb 2017, 9:52 pm)Andreos1 A trial between the exact change offer like Lothian introduced and a mobile ticket would be interesting!
After the initial costs in sourcing the app and any additional charges, I wonder what the cost saving is for the operator between a mobile ticket and paper ticket? I imagine the costs of having a mobile ticket offer is pretty stable compared to those costs incurred with paper tickets.
Are we talking marginal amounts or are we talking amounts that is going to increase margins?
However, unless operators find a way around it, the paper tickets offer a revenue stream via advertising.
(13 Feb 2017, 9:52 pm)Andreos1 A trial between the exact change offer like Lothian introduced and a mobile ticket would be interesting!
After the initial costs in sourcing the app and any additional charges, I wonder what the cost saving is for the operator between a mobile ticket and paper ticket? I imagine the costs of having a mobile ticket offer is pretty stable compared to those costs incurred with paper tickets.
Are we talking marginal amounts or are we talking amounts that is going to increase margins?
However, unless operators find a way around it, the paper tickets offer a revenue stream via advertising.