Pricing
Pricing
(21 Feb 2020, 3:50 pm)mb134 I've believed for quite a while that, bar a few key routes (including things like Airport routes), a strong corporate livery with minimal route branding is the way forward. Things like WiFi, USB sockets, NSAs are becoming standard spec, so going forward operators need to do a better job of marketing other benefits.
Journey times, fares in comparison to parking, fuel, insurance etc, perks of using it on a night into town in comparison to driving is what they need to focus on moving forward. Daytime services, while passenger numbers will probably be slightly lower than they used to be, probably aren't the main issue - evening services using the same vehicles with substantially lower passenger numbers are. Essentially leisure users need to increase - that can only really be done with attractive fares.
(21 Feb 2020, 4:47 pm)WheelBus1986 There is a bus 30 seconds from my front door right to the Metrocentre. Because i own a car, it is not economical for me to get a bus as i simply dont spend £5.30 on fuel there and back, if i am with my partner then £10.60 is far too much!
The operators need to keep hold of people before they get a car at a young age, as no one is really going to spend on both, if you already have that outgoing of finance/insurance/tax, fuel is much cheaper than a bus ticket.
When you add it all up, if i currently could get a bus to work, i would get rid of the car it would save me £200+ a month.
When i start at GNE we are going straight down to 1 car. It makes zero sense to have 2 when i do not need it for work. Even if i had to pay for the bus i would still get rid as its not economical to pay for both.
(21 Feb 2020, 3:50 pm)mb134 I've believed for quite a while that, bar a few key routes (including things like Airport routes), a strong corporate livery with minimal route branding is the way forward. Things like WiFi, USB sockets, NSAs are becoming standard spec, so going forward operators need to do a better job of marketing other benefits.
Journey times, fares in comparison to parking, fuel, insurance etc, perks of using it on a night into town in comparison to driving is what they need to focus on moving forward. Daytime services, while passenger numbers will probably be slightly lower than they used to be, probably aren't the main issue - evening services using the same vehicles with substantially lower passenger numbers are. Essentially leisure users need to increase - that can only really be done with attractive fares.
(21 Feb 2020, 4:47 pm)WheelBus1986 There is a bus 30 seconds from my front door right to the Metrocentre. Because i own a car, it is not economical for me to get a bus as i simply dont spend £5.30 on fuel there and back, if i am with my partner then £10.60 is far too much!
The operators need to keep hold of people before they get a car at a young age, as no one is really going to spend on both, if you already have that outgoing of finance/insurance/tax, fuel is much cheaper than a bus ticket.
When you add it all up, if i currently could get a bus to work, i would get rid of the car it would save me £200+ a month.
When i start at GNE we are going straight down to 1 car. It makes zero sense to have 2 when i do not need it for work. Even if i had to pay for the bus i would still get rid as its not economical to pay for both.
