Pricing
Pricing
(03 Mar 2020, 2:37 pm)mb134 I don't imagine that there are an awful lot of people who currently use cars to work that will be open to switching to the bus - there's likely a reason they started using a car in the first place. As has been said the cost for people will likely always be cheaper than running a car, however when folk need to start changing bus or when the bus takes twice the time a car does then no amount of USBs and tables will be of benefit.
The challenge, at least from my point of view, is getting people to use the buses for leisure in evenings and on weekends. More attractive evening ticket options are likely the best way to go about that - coupled with half decent evening frequencies. Weekends are easier to target - parking in Newcastle, for example, is horrendous when Newcastle are playing at home and people are more likely to want to have a drink on a weekend as well.
(03 Mar 2020, 2:37 pm)mb134 I don't imagine that there are an awful lot of people who currently use cars to work that will be open to switching to the bus - there's likely a reason they started using a car in the first place. As has been said the cost for people will likely always be cheaper than running a car, however when folk need to start changing bus or when the bus takes twice the time a car does then no amount of USBs and tables will be of benefit.
The challenge, at least from my point of view, is getting people to use the buses for leisure in evenings and on weekends. More attractive evening ticket options are likely the best way to go about that - coupled with half decent evening frequencies. Weekends are easier to target - parking in Newcastle, for example, is horrendous when Newcastle are playing at home and people are more likely to want to have a drink on a weekend as well.
