Pricing
Pricing
(05 Aug 2014, 10:42 pm)Dan I don't go through each and every post made by customers on Go North East's Facebook page. I use it when I want to know if there are any delays to services, diversions, or special events. I get in touch with the company via a message if I have a query (much more appropriate than a wall post in my opinion - why should my entire friends list have to see what my query is?). Quite frankly, I don't have time to read through wall post after wall post - when the majority of it isn't going to interest me at all in the slightest. If you have more time on your hands, you may be able to account for more instances whereby something has or has not been done.
Despite being an infrequent follower of these wall posts, I have still seen both Route Savers and BuzzFares advertised together. I find it usually depends on the wording of the wall post from the customer, as to whether the GNE bod chooses to include the detail about route savers or not.
From a business point of view, you want to ensure that you definitely keep custom. When launching the East Durham saver ticket, Go North East would have done their research on pricing strategies from competitors - making their product seem more attractive than any other similar product on the market. If a customer thinks that Go North East's prices are ludicrously expensive, they will look to see if there are any better alternatives. If there is, that's revenue lost to a competitor.
So no, I disagree with what you've said entirely. If there was no competition in that area, I'd be more likely to agree. In this case, an innocent mistake - right or wrong in that position, everyone makes them.
(05 Aug 2014, 10:42 pm)Dan I don't go through each and every post made by customers on Go North East's Facebook page. I use it when I want to know if there are any delays to services, diversions, or special events. I get in touch with the company via a message if I have a query (much more appropriate than a wall post in my opinion - why should my entire friends list have to see what my query is?). Quite frankly, I don't have time to read through wall post after wall post - when the majority of it isn't going to interest me at all in the slightest. If you have more time on your hands, you may be able to account for more instances whereby something has or has not been done.
Despite being an infrequent follower of these wall posts, I have still seen both Route Savers and BuzzFares advertised together. I find it usually depends on the wording of the wall post from the customer, as to whether the GNE bod chooses to include the detail about route savers or not.
From a business point of view, you want to ensure that you definitely keep custom. When launching the East Durham saver ticket, Go North East would have done their research on pricing strategies from competitors - making their product seem more attractive than any other similar product on the market. If a customer thinks that Go North East's prices are ludicrously expensive, they will look to see if there are any better alternatives. If there is, that's revenue lost to a competitor.
So no, I disagree with what you've said entirely. If there was no competition in that area, I'd be more likely to agree. In this case, an innocent mistake - right or wrong in that position, everyone makes them.
