Reversing the decline in passenger numbers
Reversing the decline in passenger numbers
Operators are quick to jump on the back of Transport Focus type surveys or awards ceremonies that tend to massage the ego a bit.
However, have they ever tried finding out why punters mooching around Eldon Square chose the car over the bus?
As I see it, the on-board surveys and industry awards ceremonies, give a skewed view of their business.
'we must be doing alright. We scored 91% on a survey of our passengers and we picked up a couple of trophies at the last dicky bow tie event we were at. People must be leaving us in droves because of traffic jams and roadworks'.
The potential passengers or passengers who have given up using the bus aren't spoken to or consulted.
They aren't involved in sharing thoughts or ideas.
They don't have any input or voice that could help shape or improve public transport.
The ignored majority.
