VOLTRA

North East Buses Local Bus Scene Go North East VOLTRA

VOLTRA

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Dan

Site Administrator

18,114

24 Sep 2020, 2:40 pm #1

Go North East has revealed a teaser of its latest campaign: Voltra.

https://twitter.com/gonortheast/status/1...6210831364

Dan

24 Sep 2020, 2:40 pm #1

Go North East has revealed a teaser of its latest campaign: Voltra.

https://twitter.com/gonortheast/status/1...6210831364

Malarkey

6,063

24 Sep 2020, 2:43 pm #2

(24 Sep 2020, 2:40 pm)Dan Go North East has revealed a teaser of its latest campaign: Voltra.

https://twitter.com/gonortheast/status/1...6210831364

I'd hazard a guess this will be the brand name for the electric buses.

Malarkey

24 Sep 2020, 2:43 pm #2

(24 Sep 2020, 2:40 pm)Dan Go North East has revealed a teaser of its latest campaign: Voltra.

https://twitter.com/gonortheast/status/1...6210831364

I'd hazard a guess this will be the brand name for the electric buses.

JP6004

1,833

24 Sep 2020, 2:46 pm #3

(24 Sep 2020, 2:43 pm)Malarkey I'd hazard a guess this will be the brand name for the electric buses.

Certainly sounds like it. Presume they now arrived in the UK

JP6004

24 Sep 2020, 2:46 pm #3

(24 Sep 2020, 2:43 pm)Malarkey I'd hazard a guess this will be the brand name for the electric buses.

Certainly sounds like it. Presume they now arrived in the UK

streetdeckfan

4,703

24 Sep 2020, 2:53 pm #4

(24 Sep 2020, 2:46 pm)JP6004 Certainly sounds like it. Presume they now arrived in the UK

Will probably be a surprise but I'm not a fan.
I just don't like the sound of it, particularly the 'tra' sound

Sent from my LM-G710 using Tapatalk

streetdeckfan

24 Sep 2020, 2:53 pm #4

(24 Sep 2020, 2:46 pm)JP6004 Certainly sounds like it. Presume they now arrived in the UK

Will probably be a surprise but I'm not a fan.
I just don't like the sound of it, particularly the 'tra' sound

Sent from my LM-G710 using Tapatalk

ne14ne1

1,514

24 Sep 2020, 3:13 pm #5

(24 Sep 2020, 2:43 pm)Malarkey I'd hazard a guess this will be the brand name for the electric buses.

I'd hope it was just the campaign name and not the route brand name, but you're probably right.

ne14ne1

24 Sep 2020, 3:13 pm #5

(24 Sep 2020, 2:43 pm)Malarkey I'd hazard a guess this will be the brand name for the electric buses.

I'd hope it was just the campaign name and not the route brand name, but you're probably right.

Andreos1

14,202

24 Sep 2020, 4:55 pm #6

(24 Sep 2020, 3:13 pm)ne14ne1 I'd hope it was just the campaign name and not the route brand name, but you're probably right.

Reminds me of the class 91 and their use of Electra back in the late 80s.
The use of that name fizzled out like a low voltage light bulb.

'Illegitimis non carborundum'

Andreos1

24 Sep 2020, 4:55 pm #6

(24 Sep 2020, 3:13 pm)ne14ne1 I'd hope it was just the campaign name and not the route brand name, but you're probably right.

Reminds me of the class 91 and their use of Electra back in the late 80s.
The use of that name fizzled out like a low voltage light bulb.

'Illegitimis non carborundum'

reymyster9

24 Sep 2020, 6:15 pm #7

[Image: 50379655156_2be8e36a19_b.png?width=1015&height=676]

Possible these are GNE's Yutongs and that is Voltra's base livery? just hazarding a guess because there's a green front shown in the image

reymyster9

24 Sep 2020, 6:15 pm #7

[Image: 50379655156_2be8e36a19_b.png?width=1015&height=676]

Possible these are GNE's Yutongs and that is Voltra's base livery? just hazarding a guess because there's a green front shown in the image

ne14ne1

1,514

24 Sep 2020, 6:41 pm #8

(24 Sep 2020, 6:15 pm)reymyster9

Possible these are GNE's Yutongs and that is Voltra's base livery? just hazarding a guess because there's a green front shown in the image

Can’t be? No house style (road-stripe) in that livery.

ne14ne1

24 Sep 2020, 6:41 pm #8

(24 Sep 2020, 6:15 pm)reymyster9

Possible these are GNE's Yutongs and that is Voltra's base livery? just hazarding a guess because there's a green front shown in the image

Can’t be? No house style (road-stripe) in that livery.

Malarkey

6,063

24 Sep 2020, 6:44 pm #9

(24 Sep 2020, 6:15 pm)reymyster9

Possible these are GNE's Yutongs and that is Voltra's base livery? just hazarding a guess because there's a green front shown in the image

The green strip across the front may just be coincidence but the remainder of the base livery looks like that of Nottingham City Transport.

Also the roof pod is different to the E10's/E12's that have arrived already from China for First Leeds and Newport Transport and indicates to me that of a fuel cell bus.

Malarkey

24 Sep 2020, 6:44 pm #9

(24 Sep 2020, 6:15 pm)reymyster9

Possible these are GNE's Yutongs and that is Voltra's base livery? just hazarding a guess because there's a green front shown in the image

Adrian

9,583

24 Sep 2020, 8:43 pm #10

I like the name, but it sounds like it should be on a can of energy drink.

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Adrian

24 Sep 2020, 8:43 pm #10

I like the name, but it sounds like it should be on a can of energy drink.

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deanmachine

873

24 Sep 2020, 8:48 pm #11

If it's for the Electric Saltwell Parks, it's a little gimmicky, something like "Saltwell Electrics" would get the point across just as well, but I'm not in marketing...

deanmachine

24 Sep 2020, 8:48 pm #11

If it's for the Electric Saltwell Parks, it's a little gimmicky, something like "Saltwell Electrics" would get the point across just as well, but I'm not in marketing...

streetdeckfan

4,703

24 Sep 2020, 9:11 pm #12

(24 Sep 2020, 8:43 pm)Adrian I like the name, but it sounds like it should be on a can of energy drink.

Now you've mentioned it, I can totally see that!

(24 Sep 2020, 8:48 pm)deanmachine If it's for the Electric Saltwell Parks, it's a little gimmicky, something like "Saltwell Electrics" would get the point across just as well, but I'm not in marketing...

I think the issue with going for Saltwell Electrics would be that it'd be a blatant rip off of Harrogate Electrics.

I think they'd be wise to play off the fact the first hydroelectric generator was built in the North East (albeit in Northumberland)

streetdeckfan

24 Sep 2020, 9:11 pm #12

(24 Sep 2020, 8:43 pm)Adrian I like the name, but it sounds like it should be on a can of energy drink.

Now you've mentioned it, I can totally see that!

(24 Sep 2020, 8:48 pm)deanmachine If it's for the Electric Saltwell Parks, it's a little gimmicky, something like "Saltwell Electrics" would get the point across just as well, but I'm not in marketing...

deanmachine

873

24 Sep 2020, 9:13 pm #13

(24 Sep 2020, 9:11 pm)streetdeckfan Now you've mentioned it, I can totally see that!

I think the issue with going for Saltwell Electrics would be that it'd be a blatant rip off of Harrogate Electrics.

I think they'd be wise to play off the fact the first hydroelectric generator was built in the North East (albeit in Northumberland)

The predecessor of the Metro network was called the Tyneside Electrics so it's not exactly a new thing. Only enthusiasts would make that connection with Harrogate too, I just like how it sounds.

deanmachine

24 Sep 2020, 9:13 pm #13

(24 Sep 2020, 9:11 pm)streetdeckfan Now you've mentioned it, I can totally see that!

I think the issue with going for Saltwell Electrics would be that it'd be a blatant rip off of Harrogate Electrics.

I think they'd be wise to play off the fact the first hydroelectric generator was built in the North East (albeit in Northumberland)

The predecessor of the Metro network was called the Tyneside Electrics so it's not exactly a new thing. Only enthusiasts would make that connection with Harrogate too, I just like how it sounds.

streetdeckfan

4,703

24 Sep 2020, 9:16 pm #14

(24 Sep 2020, 9:13 pm)deanmachine The predecessor of the Metro network was called the Tyneside Electrics so it's not exactly a new thing. Only enthusiasts would make that connection with Harrogate too, I just like how it sounds.

To be fair, If it was me I'd go with Saltwell Electrics, but with the plan being to get more EVs in the future, I think they may want to go with a dedicated brand for the EVs, like they have X-Lines for the express routes.

streetdeckfan

24 Sep 2020, 9:16 pm #14

(24 Sep 2020, 9:13 pm)deanmachine The predecessor of the Metro network was called the Tyneside Electrics so it's not exactly a new thing. Only enthusiasts would make that connection with Harrogate too, I just like how it sounds.

ne14ne1

1,514

24 Sep 2020, 9:21 pm #15

(24 Sep 2020, 9:11 pm)streetdeckfan I think the issue with going for Saltwell Electrics would be that it'd be a blatant rip off of Harrogate Electrics.

To who, like 0.01% of the population.

ne14ne1

24 Sep 2020, 9:21 pm #15

(24 Sep 2020, 9:11 pm)streetdeckfan I think the issue with going for Saltwell Electrics would be that it'd be a blatant rip off of Harrogate Electrics.

To who, like 0.01% of the population.

ne14ne1

1,514

24 Sep 2020, 9:34 pm #16

(24 Sep 2020, 9:16 pm)streetdeckfan To be fair, If it was me I'd go with Saltwell Electrics, but with the plan being to get more EVs in the future, I think they may want to go with a dedicated brand for the EVs, like they have X-Lines for the express routes.

For the very reason that more and more routes will become electric in the future I don’t think the route name should be changed to something electric related like Voltra, Electra or whatever.
Fair enough put something on the livery about it’s green credentials and market them as so, but do customers need or want to repeatedly listen to “This is the Saltwell Electric 54 to...”, “This is the Citylink Gas Cylindered 56 to...”, or “This is the Tyne Valley Hydrogen Powered 10 to...”.

Edited 24 Sep 2020, 9:35 pm by ne14ne1.

ne14ne1

24 Sep 2020, 9:34 pm #16

(24 Sep 2020, 9:16 pm)streetdeckfan To be fair, If it was me I'd go with Saltwell Electrics, but with the plan being to get more EVs in the future, I think they may want to go with a dedicated brand for the EVs, like they have X-Lines for the express routes.

streetdeckfan

4,703

24 Sep 2020, 9:47 pm #17

(24 Sep 2020, 9:34 pm)ne14ne1 For the very reason that more and more routes will become electric in the future I don’t think the route name should be changed to something electric related like Voltra, Electra or whatever.
Fair enough put something on the livery about it’s green credentials and market them as so, but do customers need or want to repeatedly listen to “This is the Saltwell Electric 54 to...”, “This is the Citylink Gas Cylinder 56 to...”, or “This is the Tyne Valley Hydrogen Powered 10 to...”.

I think when there's just a few routes that are electric, it makes sense from a marketing perspective to get the word out, and having dedicated branding for electrics makes sense.

For example, by launching the X-lines brand, GNE have brought quite a lot of attention to the 'expressness' (or lack of in some cases!) of routes, much more than they could have done through other forms of marketing. I think they'd want to do the same with the electrics, especially if they are still planning on having multiple electrified routes.

But for the same reason you mentioned, I personally don't like the whole 'look at me, I'm electric' type of branding that Voltra would entail (and the fact I absolutely hate the name, it just sounds awful).

Some of GNE's best brands have been where they have a local connection, and I think it would be a waste to not take advantage of the fact the North East has some history with Electricity.

streetdeckfan

24 Sep 2020, 9:47 pm #17

(24 Sep 2020, 9:34 pm)ne14ne1 For the very reason that more and more routes will become electric in the future I don’t think the route name should be changed to something electric related like Voltra, Electra or whatever.
Fair enough put something on the livery about it’s green credentials and market them as so, but do customers need or want to repeatedly listen to “This is the Saltwell Electric 54 to...”, “This is the Citylink Gas Cylinder 56 to...”, or “This is the Tyne Valley Hydrogen Powered 10 to...”.

Andreos1

14,202

24 Sep 2020, 9:58 pm #18

(24 Sep 2020, 9:16 pm)streetdeckfan To be fair, If it was me I'd go with Saltwell Electrics, but with the plan being to get more EVs in the future, I think they may want to go with a dedicated brand for the EVs, like they have X-Lines for the express routes.

To be fair, there's been a few of the brands that hsve used over the years which have been 'inspired' by other operators.
Why change now?

'Illegitimis non carborundum'

Andreos1

24 Sep 2020, 9:58 pm #18

(24 Sep 2020, 9:16 pm)streetdeckfan To be fair, If it was me I'd go with Saltwell Electrics, but with the plan being to get more EVs in the future, I think they may want to go with a dedicated brand for the EVs, like they have X-Lines for the express routes.

To be fair, there's been a few of the brands that hsve used over the years which have been 'inspired' by other operators.
Why change now?

'Illegitimis non carborundum'

Storx

4,566

24 Sep 2020, 10:19 pm #19

(24 Sep 2020, 9:11 pm)streetdeckfan Now you've mentioned it, I can totally see that!

I think the issue with going for Saltwell Electrics would be that it'd be a blatant rip off of Harrogate Electrics.

I think they'd be wise to play off the fact the first hydroelectric generator was built in the North East (albeit in Northumberland)

I like local brands but I wouldn't want to see something about Hydroelectric in Gateshead, Cragside is 31 mile away and it's irrelevant and means nothing to no-one local to that area. If you really want to go down that route Joseph Swan (incandescant light bulb) would be a better person as his house was in Gateshead and he has heavy Newcastle links.

Won't comment on Voltra though until there's more shown as there's not much to judge tbh.

Storx

24 Sep 2020, 10:19 pm #19

(24 Sep 2020, 9:11 pm)streetdeckfan Now you've mentioned it, I can totally see that!

I think the issue with going for Saltwell Electrics would be that it'd be a blatant rip off of Harrogate Electrics.

I think they'd be wise to play off the fact the first hydroelectric generator was built in the North East (albeit in Northumberland)

streetdeckfan

4,703

24 Sep 2020, 10:44 pm #20

(24 Sep 2020, 10:19 pm)Storx I like local brands but I wouldn't want to see something about Hydroelectric in Gateshead, Cragside is 31 mile away and it's irrelevant and means nothing to no-one local to that area. If you really want to go down that route Joseph Swan (incandescant light bulb) would be a better person as his house was in Gateshead and he has heavy Newcastle links.

Won't comment on Voltra though until there's more shown as there's not much to judge tbh.

Exactly, there are quite a few connections to Electricity up here (pun very much intended), I was just using that as an example as it's the first one I thought of.

streetdeckfan

24 Sep 2020, 10:44 pm #20

(24 Sep 2020, 10:19 pm)Storx I like local brands but I wouldn't want to see something about Hydroelectric in Gateshead, Cragside is 31 mile away and it's irrelevant and means nothing to no-one local to that area. If you really want to go down that route Joseph Swan (incandescant light bulb) would be a better person as his house was in Gateshead and he has heavy Newcastle links.

Won't comment on Voltra though until there's more shown as there's not much to judge tbh.

Exactly, there are quite a few connections to Electricity up here (pun very much intended), I was just using that as an example as it's the first one I thought of.

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